I have restrained enough. I feel like the iPhone is a member of my family with the number of articles I have read this weeks. Robert Scoble’s twitters before bedtime (after 2 days waiting in line) are my fav reports so far…
technorati tags:iphone, scoble, scoblizer, iqueue, silly, apple
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I [Anastasia Goodstein of YPulse] had the privilege of meeting the Yahoo! for Teachers team who gave me a demo of what they are building in collaboration with teachers around the country. I was impressed. The tool they have created allows teachers to build their handouts and other teaching materials online through a version of Yahoo! search limited to content teachers can actually use and that ensures they are complying with state standards. The site also enables teachers to share their teaching materials with other educators throughout the world. It’s very exciting. Yahoo! has done their homework and gets that they can’t just give teachers another cool tech tool without offering training and support. They are building up a small army of trailblazing teachers, like Ben, that they hope will train other teachers at their schools. In addition, they are offering workshops for teachers on how to use their tool across the country. Here are the upcoming free workshop dates and locations:
Chicago, IL July 2nd, 8:30 a.m. – 4 p.m.
New York, NY July 11th, 8:30 a.m. – 4 p.m.
New York, NY July 12th, 8:30 a.m. – 4 p.m.
Austin, TX July 19th, 8:30 a.m. – 4 p.m.
San Diego, CA July 28th, 8:30 a.m. – 4 p.m.If you know a teacher in these areas, tell them to apply here.
I read this when it came out on the Mashup blog on the 22nd, but it wasn’t till I went to check if there were still tickets (there are! I might be able to go now!) that I saw that one of the workshops was in Chicago (I am a proud, proud Chicago girl).
So tell all the teachers you know. I have 4 in my family alone. More “wired” teachers is a very good thing.
technorati tags:teachers, ypulse, kids, free, workshops, yahoo
Blogged with Flock
So I was looking at a new tools site I found, Blogpulse form Nielsen’s BuzzMetrics. It tracks appearance of words in the blogosphere. I checked on 2 of my favorite topics of late, Club Penguin and Webkinz, and there was a huge bump in “webkinz” in blogs yesterday
Anyone know why? I tried searching for an event or something and I couldn’t find anything.
(This post is cool for so many reasons, but my favs are the new graphing site I mentioned and because I am currently obsessed with Skitch as a picture tool. It works so well!)
technorati tags:webkinz, club-penguin, penguin, tween, kids, blogs, blogosphere, skitch, buzzmetrics
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Kellogg’s Cereal Straws are straws lined with powdered sugar-cereal dust that kids can drink milk through. It makes the milk taste like the sludge left at the bottom of a ce
real bowl. We feed kids gross things, but this reaches new levels of grosstitude.
Upon perforating one of the two packages, the perfume of fake fruit and powdered milk permeated the air and tempted the taste buds (try to say that without sounding like Daffy Duck, I dare you). There’s something about unabashedly artificial flavoring that’s both charming and nostalgic…sexual, even. Alright, maybe not sexual, but something pleasant nonetheless. The straws were thinner than what the box indicated, looking more like real straws than giant-sized novelty pens. They are lined in the middle with that sickly sweet powdered milk that seems to be popping up in granola and cereal bars everywhere. Someone needs to tell these guys that it does NOT replace milk and that we can all tell it’s just sweetened coffee creamer. Fortunately, the flavor of that is masked by the Froot Loop shell.
Link(via The Consumerist)
Boing Boing: Cereal Straws — powdered sugar-cereal drinking straws
technorati tags:cereal, froot-loops, kelloggs, marketing, kids, tween, healthy
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Clear Channel Outdoors’ Spectacolor division plans to announce in the coming weeks the fall launch of one of the outdoor industry’s first high-definition “spectacular” digital boards. Located in New York City’s Times Square at 47th Street and Broadway, the Spectacolor HD board will sport the highest resolution possible and be equipped with the latest interactive technologies, such as Bluetooth, SMS messaging, and free broadband wireless access from Duffy Square across the street from the 40-foot by 40-foot screen.
Clear Channel Outdoor To Unveil ‘Spectacular’ Board
I wonder who/how they will monitor the user generated content. Not even for the kids, but for everyone…
technorati tags:nyc, times-square, clear-channel, ads, billboards
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I have been itching to use Dopplr for a while now. My biz and personal travel schedule is about to get crazy over the next couple quarters and would love to expand the possibilities available when I leave town.
If you have an extra invite (or know someone who does) please let me know!
Update: I do have a registration for Joost, but I can trade that (or give one, really) if you want one. I also crave Pownce now too. so many fun buzz-worthy companies…
technorati tags:travel, dopplr, private-beta, beta, online-community, social-media
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A worldwide reference guide to the companies who monitor, measure and analyze online social media – such as blogs, message boards, product reviews and media sharing sites – has just been published.
…
The 31 companies in the guide are as follows: Attentio, Biz360, BrandIntel, BurrellesLuce, BuzzLogic, CIC, Collective Intellect, ComMetric, Converseon, CoreX Technologies, CustomScoop, CyberAlert, Digital Influence Group, Dow Jones & Company (Factiva), Ethority/Buzzcentric, Integrasco, Kaava, Market Sentinel, Millward Brown Precis, MotiveQuest, NetMap Analytics, New Media Strategies, Nielsen BuzzMetrics, Onalytica, Radian6, RTGI, Scanblog, TNS Media Intelligence/Cymfony, Umbria, Visible Technologies, and Waggener Edstrom Worldwide.
Worldwide Guide to Social Media Analysis Published (SocialComputingMagazine.com)
technorati tags:analytics, stats, statistics, Nielsen
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- Have a plan: This is just another marketing channel
- What do you want to achieve?
- When do you want to do it?
- How will you manage it internally?
- What are your competitors doing?
- Keep the builders at bay: Design comes last, not first
- Projects should be strategically delivered
- Buildings/layouts/areas should facilitate the strategy
- Design is an output, not an input
- Integrate: Think about all your marketing channels
- Look to create synergy with other marketing projects
- Use existing marketing materials
- Push visitors from outside in
- Push visitors from inside out
- Giving is better than receiving: Engage with the residents
- Get people o seeing/using your product/service o experiencing your brand
- Word of mouth advertising
- Zero on-going cost of sale
- You receive metrics
- Keep the seats warm: Commit to your virtual presence
- If you build a virtual office, make personnel available to be in it
- Manage people’s expectations
- Give named in-word contacts
- Or, create a venue that does not require on-going support
- Stoke the fire: Once you have entered, you need to exist
- Run regular events
- Deliver in-world presentations/seminars
- Run competitions
- Involve the residents
- Promote and cross-promote: Leverage all your marketing channels
- Advertise in-world
- Create cross-channel campaigns
- Encourage referred and new visito
Virtual Worlds News: K Zero’s Seven Point Marketing Plan for Second Life
This was a post specifically about cretaing a space in Second Life, but I believe it has completely valid paralells to the tips you should think about when creating any community space online, 3D/Virtual or not.
technorati tags:virtual-world, second-life, online-community
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Those of you who know me personally, know that I just adopted a Pug, named Linus P Alexander (I didn’t name him, but the name is quite close to one I would have chosen). I love him. He is perfect. And all those other things that new moms say about their new additions.
So, being a member of what sometimes feels like EVERY online community myself, I, of course, signed Linus up for a Dogster profile. I have seen the Dogster guys a couple times at community conferences and have been intrigued with the idea of an online community for dogs. Talk about a central theme to bring your users together – people LURV their dogs. That’s exactly the point of this post.
I make his page, write a couple fatcs about him, upload a couple pictures and then do a search for other pugs (they ARE adorable). I soon find there are pug groups within dogster and join a couple. Not 5 minutes later, I get 4 emails from the group members welcoming me and inviting me to various virtual pug events. If the immediate love wasn’t a bit overwhelming, the content in the love was. All of the people who emailed me spoke in the voice of their pug. Like, totally in the voice of their pug. Complete personalities, backstories, dramas – wow! A couple more clicks of exploring, I even found a dating area – and not for the humans. Profiles of “single dogs looking for love”!
All that said, it is a vibrant community who is completely serving their users. They have talked about their ad model and their transperancy with it and their community practices at conferences. They are doing everything right AND they are profitable. Kudos to them! Just not my cup of tea.
I do have a little badge of Linus’s page in the right column of this blog. Check him out, I just may not “hound” it as much as I do my own profiles…
technorati tags:dogster, linus, online-community
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I talked to LinkedIn founder and Chairman Reid Hoffman on Friday at the Supernova 2007 conference about Facebook’s rapid growth and potential incursion into his territory. He told me that over next 9 months LinkedIn would deliver APIs for developers, ostensibly to make it more of platform like Facebook, and create a way for users who spend more time socially in Facebook to get LlinkedIn notifications.
» LinkedIn to open up to developers | Between the Lines | ZDNet.com
Since
Facebook opened their platform almost a month ago, I have been
receiving the majority of my professional contact requests through
Facebook and not LinkedIn. I have read others around the blogosphere
that are experiencing the same phenomenon. As this occurs, LinkedIn is
going to have to take some sort of action that keeps them in the game.
This may be it. Enabling developers to build applications for their
network would be huge, but they would also have to be cautious when
launching a developer platform. LinkedIn is known for its absence of
distractions within profiles. If they opened their platform,
individuals’ profiles could rapidly become cluttered with excess
features. As a result LinkedIn would need an effective application
filtering process that only allows value-added applications to their
platform.
LinkedIn Opening Platform – The Unofficial Facebook Blog
I get the strategy, but trying to picture how it would be rolled out. I LOVE LinkedIn as my resume/CV site. People know the name and that they can find my work eperience there. Actually was in a meeting today with someone who just printed out my LinkedIn profile, in lieu of a resume. I admit, I don’t read or participate in their community features as much as I would like, but adding apps like Facebook would have to be done carefully so as not to mess up the current user experience, but instead enhance it.
technorati tags:linkedin, facebook, applicatons, open-API, business-communities
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real bowl. We feed kids gross things, but this reaches new levels of grosstitude.
