Day 2 OCS 2007 Notes
October 5, 2007
Demos:
- Forum One – Live Interviews
- Telligent
- Sun- Java forum
- Youtube for Nonprofits
- Online Community Research Network
- Liveworld’s Moderation tools (and Digital Korea book plug)
- Groupswim
- Community Services Platform
Breakouts I have been to
- Social Media Stratgeies
- Youth Communities
——
Presidential Campaigns and Online Communities
Description: Every four years the presidential campaigns get way out ahead of everyone else in the use of interactive technologies. What is their experience to date?
Introductory comments: Michael Slaby / Obama for America
Introductory comments: Stuart Trevelyan / NGP Software
my.barackobama.com
- timeline on presidential campaigns is very different
- myspace, facebook
- eventful
- glee, faithbased, blackplanet, xanga
- not pandering to everyone, but find them where they are
- tailor your message to the audience you are talking to
- guidelines involve not just play, we need help
- even internal/external support
- can track offline participation
- no message boards
NGP Software
- works with all the campaigns
- climate of the campaigns has changed dramatically in the past decade, or even still 2004
- used to be tech or marketing people, now they are the commmunity
- tons of experimentation
- ROI on social networks friend gathering is still hazy
- using them as a launch pad
- Working Assets module
——-
Now What?
Description: What are the most significant trends and opportunities looking forward?
Introductory comments: David Forrest / Motley Fool
Introductory comments: Bill Johnston / Forum One Communications
Discussion
supernova of social media
- building the platform
- allow for reputation to be built
- provide sustainable incentiv
- solve a problem
prediction
- the novelty of contribution will diminsh
- implicit collaboration will explode
3 calls to action
- use what we are learning – expereiment with welcome emails, look at Mech turk
- always answer both questions – how is this good for the customer and org?
- lets be bff and kit 
rfh – request for help
book:
5 elements of user design
ROI Survey results
- dimensions of value – results on wiki
- corporate communities
– roi iis expected soon
– comm is in flux (ownership, roles, funding)
– comps struggling with strategy
– corp web is evoloving – audienc eis expecting bi-directional communication
– attention is saturated
what are the big take aways
- recognition programs
- building the confidence to defend
- comm profs having to wear so many hats
- 3rd party apps/sites and whether they are going to remain in the limelight
technorati tags:ocs2007, sonoma, barackobama, obama
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Entry Filed under: Club Penguin, Webkinz, kids, marketing, mobile, online community, tween, web business. .
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1. Online Community Summit: A report back « Bill Johnston: Online Community Strategy | October 9, 2007 at 10:36 pm
[...] folks blogging about the event: Joi Podgorny – http://joipodgorny.wordpress.com/2007/10/05/day-2-ocs-2007-notes/ Josh Ledgard’s Blog – [...]