Demos:
- Forum One – Live Interviews
- Telligent
- Sun- Java forum
- Youtube for Nonprofits
- Online Community Research Network
- Liveworld’s Moderation tools (and Digital Korea book plug)
- Groupswim
- Community Services Platform

Breakouts I have been to
- Social Media Stratgeies
- Youth Communities

——

Presidential Campaigns and Online Communities
Description: Every four years the presidential campaigns get way out ahead of everyone else in the use of interactive technologies. What is their experience to date?
Introductory comments: Michael Slaby / Obama for America
Introductory comments: Stuart Trevelyan / NGP Software

my.barackobama.com
- timeline on presidential campaigns is very different
- myspace, facebook
- eventful
- glee, faithbased, blackplanet, xanga
- not pandering to everyone, but find them where they are
- tailor your message to the audience you are talking to
- guidelines involve not just play, we need help
- even internal/external support
- can track offline participation
- no message boards

NGP Software
- works with all the campaigns
- climate of the campaigns has changed dramatically in the past decade, or even still 2004
- used to be tech or marketing people, now they are the commmunity
- tons of experimentation
- ROI on social networks friend gathering is still hazy
- using them as a launch pad
- Working Assets module

——-

Now What?
Description: What are the most significant trends and opportunities looking forward?
Introductory comments: David Forrest / Motley Fool
Introductory comments: Bill Johnston / Forum One Communications
Discussion

supernova of social media
- building the platform
- allow for reputation to be built
- provide sustainable incentiv
- solve a problem

prediction
- the novelty of contribution will diminsh
- implicit collaboration will explode

3 calls to action
- use what we are learning – expereiment with welcome emails, look at Mech turk
- always answer both questions – how is this good for the customer and org?
- lets be bff and kit :) rfh – request for help

book:
5 elements of user design

ROI Survey results
- dimensions of value – results on wiki
- corporate communities
    – roi iis expected soon
    – comm is in flux (ownership, roles, funding)
    – comps struggling with strategy
    – corp web is evoloving – audienc eis expecting bi-directional communication
    – attention is saturated

what are the big take aways
- recognition programs
- building the confidence to defend
- comm profs having to wear so many hats
- 3rd party apps/sites and whether they are going to remain in the limelight

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