Joi Podgorny

Unedited Notes from Day 1 OCS2007

October 5, 2007 at 10:09 am 1 comment

Onlien Community Summit 2007 in Sonoma, California

social good session

freshbrain
- educational online kids
- sun project

Cal Joy
- George Lucas Education

kaboom
- help communities make playgrounds

changemakers – platform for social good via contests

social edge – social entrepreneur resources
———–
books:
- digital korea
- rainbows end
—-
Crowdsourcing
Description: The Internet offers astounding opportunities to tackle enormous challenges by using large numbers of workers (think Wikipedia). We’ll discuss opportunities with two leaders in the field.

Peter Cohen / Amazon.com

what problems would i solve if i could have ten of thousands of people to help with that task.

Mechanical Turk
- http://www.mturk.com/mturk/welcome
- Amazon’s “Artificial Artifical Intelligence”
- pay users to help computers/search
- around for 4 years now

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What Works? A Report from the Front Edge of Community Research
Description: What does current research tell us about effective strategies in the design and management of online Communities?

Neel Sundaresan / eBay Research Labs
Paul Resnick / University of Michigan

Paul developing a handbook for online community development

Community Lab
- Carnegie Mellon, Univ of Mich, Univ of Minn
- mine the findings from social science with practical insights
- how do we get particpants in online communities to participate mor and better

Online Handbook
- systematized approach
- if then, with case studies
- roi strategies

Examples:
Social cost of cheap pseudonyms
- if too easy to change name, no “new comer” status
- voting, ranking, rating systems are affected
- barriers to entry or levels of member to make these systems work better

how to get people to do what you want (rating)
- set a specific goal
- the higher the goal the better, as long as its possible
- based on npr data from pledge drives
- pack mentality/collective effort does not works well
- give feedback on how unique their feedback is

Score keeping mechanisms
- if you tell the person below the medium, they will perform more, the ones above with perform less

Create group identities
- around things that are not real or are arbitrary
- also phrasing things in terms of a more localized group got better results

Newcomers
- looked at what happens to the fist post to a group
- whetehr you get responded to does make a difference
- emotional tone dosn’t matter
- whether the response answered the question didn’t matter
- just being noticed was the most impactful
- Hawthorne affect – factory where increasing lighting increasing productivity as did decreasing the lighting – just change matters

Psychologists and economists both doing the experiments
- psychologists decieve, economists won’t
- we made sure everything we told them was true, just not ness the whole truth

ebay research labs: communities and commerce

3 ebay subsidaries – ebay, paypal, skype

stickiness – do they go back to the same person again

had a problem measuring serendipity

measured relationships between searches
- algorithms only go so far
- need to use the community as well

acquistion
activation

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technorati tags:ocs2007, sonoma, forum-one, mechanical-turk, online-community, metrics, stats

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