Thinking Outside Virtual Worlds

The big category is Webkinz. The company is already launching different models, but it’s also selling figurines, lip gloss, and more to monetize the interest in the brand. Lots of companies are following suit. [ed: it seems like a new one at least every week]

Barbie Girls and Be-Bratz target an older market. Barbie Girls, though, offers some free content and as taken an early lead in users Collectible cards, like Bella Sara, Chaotic, Maple Story, World of Warcraft, have also spread across the environment. In the other direction, companies like Moo.com (with Habbo), Stardoll, Zazzle, and FigurePrints.com allow users to take elements from the virtual world to the real. Sometimes that’s as simple as printing your avatar on a tshirt, sometimes it’s designing clothes for your avatar that can then be fabricated for you, and sometimes it’s the creation of your avatar itself.

TestTubeAliens.com is an alien in a tube of water, when held up to the screen, it detects screen patterns and changes the mood of the physical alien. UbFunKeys comes from Mattel and operates in the similar fashion as Webkinz, but with plastic instead of plush. Tamagotchi recently updated its online world. Me2 from IrwinToy.com is a motion sensor that records your physical activity and then points to your virtual character at home, potentially promoting activity away from the sedentary lifestyle.

Other products like iBuddy or Ambient Devices’ gadgets interface with your computer or environment to provide you more information, creating more of an augmented reality than a straight up virtual world, but creating possibilities, said Smith, for giving feedback to users away from their avatars.

Other items, like Tshirts from Thinkgeek, Firebox, eLaundry.com, and Tqualizer imprint electronics that are tied to other tshirts or products, giving feedback through interwoven screens.

Virtual Worlds News: Liveblogging Worlds in Motion: MindCandy’s Michael Acton Smith on “Thinking Outside Virtual Worlds”

Interesting post on how to extend the virtual world brand to products.

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What I bookmarked today

Toy Fair Notebook: Industry moves closer to new safety rules – MarketWatch

The Toy Industry Association, in conjunction with American National Standards Institute, plans to release on Friday new proposed standards to regulate toy makers. The industry is tackling three main areas to improve toy safety. The measures aim to strengthen the design analysis process, rate factory quality and bolster testing.

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SmartFoxServer: flash multiplayer games gallery

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Exclusive: IGA And ID Team For Free, Web-Based Quake Live

In-game advertising specialists IGA and id Software have partnered to bring you the next iteration of the classic Quake franchise

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Edgar & Ellen get twin 2007 Elans

2. THE SEVEN GROUP AWARD FOR BEST ANIMATED PRODUCTION (Television Series)
Edgar & Ellen, Bardel Entertainment: Delna Bhesania, Barry Ward, Trish Lindsay, Barbara Ferro

10. BEST PRODUCTION DESIGN OR ART DIRECTION
Edgar & Ellen: Crushed, Bardel Entertainment: Greg Huculak and Zoe Evamy

Gamine Expedition: Barbie as Island Princess Rakes in the Awards at the 2007 Elans

Congrats to my old crew. You deserve a big ole professional hug like this for all of your hard work, blood, sweat and tears on that project. Go Farmers!

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What I bookmarked today

Evil Mad Scientist Laboratories – Making the World a Better Place, One Evil Mad Scientist at a Time

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Virtual Worlds News: Ludorum’s Chuggington Property to Get Virtual World

Virtual Worlds News is the source for virtual worlds business news, strategy, insight and analysis.

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10 Terrific Films for Toddlers – Family Movies for Young Kids

Toddlers are visual creatures, which is why they just might appreciate that special on the Weather Channel about hurricanes—and sit equally still for an exuberantly animated film or a vintage silent classic. For your family’s viewing pleasure, we’ve rounded up the most beloved movies. You’ll know you’ve struck gold when your tiny critic demands you hit the “play” button again and again.

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KEWL Cartoons : Users

Kewl Cartoons is the place to watch kewl videos!

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Lindsayism.com : Stephen Colbert is a Huge Neutral Milk Hotel Fan!

i heart this song.

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Blogtronix: Enterprise Social Media Platform (social networking, blogs, wikis, RSS and more)

Blogtronix is a secure Enterprise 2.0 collaboration platform that integrating blogs with wikis, RSS, communities, analytics, and corporate social networking. Blogtronix is the award-winning platform that’s easy to use, scalable and can be delivered either on-demand or as a software. Our applications range from internal corporate collaboration to global user created communities.

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List of “White Label” (Applications you can Rebrand) Social Networking Platforms

list of white label applications you can use for your own brand

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What I bookmarked today

Sanrio Digital

To enhance the Sanrio Experience through Digital Lifestyle by utilizing the latest technologies in complete harmony with the core values of Sanrio through the development of digital content, new media, community and the social web

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Welcome to Hello Kitty Online!

Hello Kitty Online! The virtual community with games, downloads, chat and Hello Kitty & Friends

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Spore’s teaching potential at feeding change

blogging life & creation for young minds

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