Joi Podgorny

Notes from Tech Cocktail

May 30, 2008 at 11:29 am Leave a comment

9 Tips to Profitability: How Squidoo Did It
Brian Williams & Corey Brown
1. Lean Teams
2. Be agile
3. Monitor Metrics and react
4. Beta Perpetually
5. Listen Carefully
6. Be open – use open source
7. Communicate Authentically
8. Spend Less
9. Patience Pays

Designing With Users In Mind
John Zeratsky & Matt Shobe – Feedburner/Google
1. Be Yourself
2. Be fast
- people think that your app is better if it loads fast
- minimize the number of requests, use image or css sprites
3. Be willing to give up control
- getsatisfaction.com
- involve your rabid users, if poss
4. Be engaged
5. Be Polite
- respect privacy
- have good navigation
- give your user a way out if they mess up
6. Be Surprising
- respond directly to users – not scalable, but try

Innovate in 30 Minutes
Mike Macadaan – AOL/Bebo & Ant Creed – Intuit
- How to follow up with all those biz cards
- use a SN to follow up – linkedin
- incorporate linkedin to registration process

SEO Is All Grown Up: My Quest to be the #1 Douchebag on Google
Micah Baldwin
slides – http://www.scribd.com/doc/3167777/Douchebag-SEO
Secret of SEO
- Focus – its about ranking organically
- 13 clicks before a customer buys
Young foundational SEO
- 3 parts of seo
- code, content, context
robots.txt page in site files
- tells search engines not to search any of the images, etc
- exclusion standard
site map file
- be careful as hackers can use this to find sensitive files
popularity plugin for wordpress, sem plugin
rexswain.com – http viewer – what a search engine sees when it’s searching your site
use a 301 redirect from www to regular
302 is a temp redirect – be careful as search engines will wait
duplicative content – be careful to not go over 20% same content on pages – cross posting
sticking content on bottom of page for seo, search engines will see as seo strat

Alex Cox – author of Inner CEO
- Capture those flashes of insight whenever they come, as they melt away quickly
- Courage is someone who flees forward
- Dont give counsel to your fears
- “I am…”, “Life is…”, “My Central goal is…”

Saw a great end of a session on GTD and Productivity, but didn’t take notes as I do most of thse thing.  Really, if I get more productive, I will time travel.

Cloud Computing and Scaling
Jason Rexilius
slides – http://hades.phparch.com/files/tek07/jason_rexilius-geo_distributed_apps.pdf
- a single application runnign simultaneouly in multiple locations around the world
Steve souders 14 rules for high performance web

Addtional notes
- minimalist approach to ppt slides 

Tags: squidoo, Feedburner, Getsatisfaction, bebo, lijit, douchebag, #1 douchebag, GTD, cloud computing, scaling, conference

Entry filed under: web business. Tags: .