Big discount for Engage Expo, if you know the right people

AND YOU DO!  Because you are reading this!

I am speaking at Engage! Expo, March 10-11 in NYC.  They are offering a last minute deep discount to friends of speakers.  Here’s the info:

This discount of $200 will reduce your early registration price to just $395! To take advantage of this offer, please register using the online registration system on the web site, www.engageexpo.com, and enter code “speakervip”
Please be sure to complete your registration by 2.2.09
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Virtual Chuggington is now live for Private Preview!

Over a year of planning and production, thousands of international frequent flier miles and more than a couple late nights, but I am proud to announce that:

Virtual Chuggington is now live for Private Preview!

But what does this mean?

You know how I tell people that I make video games? Well, this is the one our team has been making the past year. It’s based on the hit pre-school series, Chuggington, now on air in the UK and Germany, and soon to be on air in Canada, Australia, and the rest of Europe. You can check out more about the show on our website, http://chuggington.com

Virtual Chuggington is a virtual world/online game that was designed to let you play IN the cartoon! You can become an engine and ride around Chuggington like the characters, while performing tasks, just like the engines on the show!

So when you visit the website, sign up to help us beta test the new game. This means that for the next 6 months, we will be rolling out new parts of the world to individuals who want to help us test it. And I am inviting you to this phase.

If you sign up for the Private Preview, you will be one of the first to access this new immersive game for preschoolers (and the grown-ups who love them). To the best of our knowledge, nothing like this exists yet (and if you know of anything, please let me know ;) )

We took all of the animation for the game right from the 3D animation from the show, so the graphics and environments are amazing. The game play is simple, but fun, and we tried to make the game easy to play for our young fans, so there is limited text for instructions, etc.

The full version of Virtual Chuggington launches this summer, so this is a chance to get a sneak peek before anyone else. If you get a chance to sign up and share this with your favorite youngster, please be sure to give us your feedback – both cheers and jeers. The only way to make this as amazing of a game as we think it can be is from your critiques, so fire away.

Thanks everyone and hope to see you all in the rail-yard!

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What I bookmarked today

angry chicken: handmade needs your help-please act on this today!

Today is the last day in get in your comments to the CPSC regarding the new mandatory testing for all items made for kids under 12 that is going into effect in 35 days. There is a ton of info…

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Mattel to Expand Online Focus in 2009 with Development of Mattel Digital Network

LAS VEGAS–(BUSINESS WIRE)–Mattel announced today at the 2009 Consumer Electronics Show (CES) Kids@Play Summit that it will be transforming the company’s online strategy from brand Web site platform to

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BBC NEWS | UK | Education | Pre-school ‘gives maths boost’

Going to a good nursery school boosts a child’s chances of achieving in maths at the age of 10, experts say.

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Video Games Can Teach Children Empathy, says Psychiatrist – Video Game News, Video Game Coverage, Video Game Updates, PC Game News, PC Game Coverage – GameDaily

Dr. Kourosh Dini, a Chicago-based psychiatrist who works with children, has written a new book titled Video Game Play and Addiction: A Guide for Parents, which looks at “years of personal and professional research” on how playing video games can affect children. Although video games in the past have often been the scapegoat for real-life violence, professionals are becoming increasingly aware of the positive effects of gaming – notably that gaming can make children think and can teach them important skills.

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BBC NEWS | Technology | Computer games drive social ties

Playing video games can make teenagers more involved in their communities, says a study of young Americans.

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BBC NEWS | Technology | Games less virtual, more reality

Multiplayer online games go racing for real

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BBC NEWS | Technology | British gaming firm takes on the world

The makers of the hugely-popular online game Runescape talk about their creation and plans for the future.

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Nintendo Dominates as Video Game Sales Rise 23% in U.K. – Video Game News, Video Game Coverage, Video Game Updates, PC Game News, PC Game Coverage – GameDaily

Michael Rawlinson, Managing Director of ELSPA, commented: “It is also encouraging to see that the popularity of videogames continues to grow year on year. More than ever, videogaming is increasingly bringing families together with the introduction of so many outstanding family-based console titles. These have really opened up the market to those who may never have even considered playing a videogame before.

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Game Industry to Sell Over 30 Million Hardware Units for Next Several Years – Janco – Video Game News, Video Game Coverage, Video Game Updates, PC Game News, PC Game Coverage – GameDaily

Video Game News for the latest games. Game Industry to Sell Over 30 Million Hardware Units for Next Several Years – Janco

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Digital Distribution Accounts for Just 6% of Game Sales – Magid – Video Game News, Video Game Coverage, Video Game Updates, PC Game News, PC Game Coverage – GameDaily

Video Game News for the latest games. Digital Distribution Accounts for Just 6% of Game Sales – Magid

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Video Game Hardware Installed Base Grows to 22 Million in U.K. – Video Game News, Video Game Coverage, Video Game Updates, PC Game News, PC Game Coverage – GameDaily

The ELSPA recently revealed that the U.K. game industry had a phenomenal 2008 with total sales up 23 percent and hardware sales up 14 percent.

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10 Questions: Nintendo’s Reggie Fils-Aime – Video Game Features, PC Game Features

3. Marketing for core games is seemingly a fraction of the ad campaigns that have been pushed for other Nintendo titles. Are there any plans to expand marketing in the future to reach the core audience? Do you believe what marketing you are doing for titles such as Metroid Prime 3: Corruption is enough to spread awareness?

Marketing is shaped by what’s appropriate for a particular game. While it might seem to some that games that appeal to the expanded audience get more attention, that’s probably because the expanded audience has a steeper learning curve. Core gamers and their friends are tuned into the gaming news and blog sites, so they already know a lot of what’s going on. This new audience is just getting started, so our initial outreach might be more focused on education – in fun and unique ways – then we can begin to communicate the availability of titles they might find appealing.

And as I said, we take a different approach with every game. Just look at Super Smash Bros. Brawl, for example. Mr. Sakurai posted something new on the Dojo site every single day leading up to launch. That probably represents one of our most aggressive flows of information, and that’s a game that definitely resonates with our loyalists.

10 Questions: Nintendo’s Reggie Fils-Aime – Video Game Features, PC Game Features

Nintendo has done such a great job at recognizing the importance of non-hardcore gamers. 

Increasingly, as each tech sub-industry’s audience starts to be made up of more and more newbies, the all or nothing approach to marketing will have to end.   This is definitely more costly, but it shows to the consumers that they are important.  If you just cater your messaging (and content for that matter) to hardcore gamers, newbies will be put off.  Make it to newbie friendly and hardcore gamers will feel it’s not challenging or get bored.  Diversification is key. 

So simple, yet with slashed marketing budgets becoming more prevalent “in these troubled times,” a simple rule to forget.

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What I bookmarked today

Free Realms – What is Free Realms?

New free VW from Sony.

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John Smedley Discusses the Impact of Free MMO Games – Video Game Features, PC Game Features

Video Game Features. John Smedley Discusses the Impact of Free MMO Games

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2008 SAW INCREASE IN PERCENTAGE OF KIDS ACQUIRING CONTENT IN DIGITAL FORMAT VERSUS TRADITIONAL PHYSICAL FORMAT

whoo hoo! stats! finally – let’s here it for empirical, not anecdotal!

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What I bookmarked today

Font Conference – CollegeHumor video

This video wasn’t long enough, so we made it double-spaced.

Such a geeky treat

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Free Realms – What is Free Realms?

New free VW from Sony.

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John Smedley Discusses the Impact of Free MMO Games – Video Game Features, PC Game Features

Video Game Features. John Smedley Discusses the Impact of Free MMO Games

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Social Media Safety Refresher

My entire family is slowly migrating to the digital landscape and specifically social media. One by one, not just my teen and twenty-something cousins, but my parents and aunts too. I personally do not remember my first interaction with the web, but I am positive it wasn’t anything as overwhelming as it could be now. I just finished talking to my cousin who was understandably concerned about posting pictures of her young kids in public forums. I gave her a couple tips, but I thought it was also a good opportunity to share with the class.

Facebook Privacy Settings

Whether you are concerned with your privacy or blissfully going through the interweb with blinders on, it’s a good idea to check out what your privacy settings are in Facebook (and any other site where you are sharing information). In Facebook, you can get to these settings here:

Here you can decide how various pieces of your shared identity are seen. For example, I don’t mind a great deal of my info being seen by not just my friends, but their friends and any networks I belong to. I am bit more restrictive with some of my info though, only showing it to my friends or groups I have made within friends.

Friend Lists in Facebook

One cool feature that Facebook has, for those of us concerned about who sees what, is Friend Lists. You can add groups of people into lists. For example, I have mine separated as such:

and then you can use these lists in the privacy settings I talked about above, by choosing the “Custom” option in the drop down:

You can also do this same thing on the Album level for your pictures.

Photo Sharing Sites

Another option that is popular in social media is sharing photos with friends and loved ones. While you can do this in Facebook, the privacy settings are blanket over every photo tagged of you or by albums. Many of the photo sharing sites offer privacy on the picture level as well.

Flickr and Picasa are 2 very popular sites. There are tons of others and I usually recommend uploading a couple pictures to each one and seeing which interface agrees with you most. Picasa just released a desktop client, very similar to Apple’s iPhoto, which is supposed to have Flickr upload capabilities integrated. Neat!

What to make private

Now this is totally a personal preference thing. What I like to recommend is that you go through a mild “what if…?” scenario exercise:

  • “What if a potential future employer saw this picture?”
  • “What if someone can figure out your location from the background images in the picture?”
  • “What if I look HORRIBLE in that picture?”
  • etc

Whatever level of comfort you feel with the answers to those questions, set your privacy accordingly. But remember, there is such a thing as being TOO paranoid.

Bad things happen, sure, but paranoia is not a healthy way to live offline or online. The internet is just an extension of the real world. Very good things can happen when you are more extroverted in the offline space, the same can be true online. If you are are too closed off, a cool opportunity could possibly pass you by.

So be smart, use moderation in your decision and have fun (hopefully this is how you run your offline life too). This is a whole new way to connect with people, USE it!

Hope this helps! Let me know if there is anything else you want me to add.

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What I bookmarked today

Austenbook

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Ganz Launches Webkinz Jr. at Atlanta Market – 1/6/2009 9:24:00 AM – Gifts & Decorative Accessories

Atlanta — Gift vendor Ganz debuted Webkinz Jr. today at AmericasMart Atlanta.

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Nickelodeon’s Digital Portfolio Places First Among Kids and Family Websites in Visits and Total Time Spent For 2008 – MarketWatch

stats, glorious stats!!!!

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