idea crossing
software solution to competitions
skill based versus chance based competeitions
key steps:
- setting the right goals
- prize stragey
- audience and rules
- the incentives
- the prcess
- results and measurements
education based challenge with corp sponsors
- innovation challenge
- lessons learned:
- make an emotional connection
- give individual feedback
- free or fee? 80% submission (rate for pay)
- Rankings = REcogintion
with free to register competitions
- of those that register, only 1/3 will submit
red hat challenge
- lessons learned
- dont rush:make time
- dont compromise community values
- fee or free? the 1/3 rule
- delightful experiences
- transperency: info flow
- enforce rules
hope labs/ruckus nation
- 300 person judging panel – kids and experts
- all only
- leveraged red hat winer
- small prizes and big pot
- name on patent
- video at ruckusnation.com
450 submissions
Lessons learned
- frame question appropriate for audience and desired response
- be prepared to scale
- how many videos submitted
- most popular categories
- under 18 issues
Odyssey of the Mind! – Ryan Wilson
the “best job in the world” competition
a successful prize gets people to do what they wanted to do anyway, but just helps them do it more effectively
considerations:
- finacing strategies
- winner takes all? knwo the cultural context
- size doesn’t equal exposire
- understanding motiovations:social benefit, ego, a job, sharpening skills, etc
- don’t underestimate the power of non-monetary incentives
how do you get community to collaborate, not compete
celebration and publicity
ideas as goal is easier than a breakthrough as a goal
initiation is a good way to describe the context in which we ascribe value to our particiption.
A fee, like other barriers to entry are a little initiation into community or a quest: people then belong.
xprize
- consider what happens post prize
Geoffrey Moore – author about prizes
?’s
- are you just the software/process or do you help facilitate the B2B relationships as well
- who do you partner with for the under 13 stuff
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Socal Media Guidelines
- Saleforce has them public
Have on intranet wnat our guidelines are
Murphy’s Winery: push your brand’s events and wins, not your brand name.create awareness of brand’s lifestyle
