And as I was uploading this one, I saw this fantastically designed on on Slideshare as well.  Guess which one of us has access to graphic designers

It’s been live for only a couple hours and the room has been full the whole time.  Dr Brady Barr specialized in cool gadgets that help him get crazy footage of all sorts of animals.  And we are showing some good ones, including Brady getting into a Crocodile getup and tagging Crocodiles, hanging out next to a deer carcass to see wolfpacks at night and pythons and Mystery Swamp Creatures!  ACK!

I love it!  And this is just the first day. Look out for more cool stuff from this awesome-tastic Scientist/Celebrity that we are partnering with.

I find myself  shouting at the videos – get away from there Brady!!!

Woot!

———-

5/12 – UPDATE!  Brady’s answering the player’s animal questions!

Dr Brady Barr now has regular video answers to questions from kids in the game.  So our kids can ask a real scientist their animal puzzlers and potentially have him answer their question.  Love this kind of feedback and recognition.  How exciting!

I was asked to do a short talk at Pratt Institute, so I decided to share my slides.  Basically I wanted to have a short visual aid to a myriad of mainstream, large and successful properties and brands that did/do well interacting and connecting with their audience through online community and fan engagement .

Let me know if you would like more info or examples or if you have any questions.

Learning

Big Thinkers: Henry Jenkins on New Media and Implications for Learning and Teaching

Why playing in the virtual world has an awful lot to teach children

Is Video Game School Training a Generation of Professional Princess Rescuers?

The Changing Views of the Online Experience – from Fears to Possibilities

Raising Future People (aka kids)

Commentary on: Are you raising a Douchebag? Your indulgent parenting is spawning a generation of entitled hipster brats

A Healthy Day Starts in the Classroom with School Breakfast Programs

Online Safety

Twitter Safety: Keeping young people safe on Twitter

Social Media etc

15 Ways to Measure Return on Engagement (ROE) of Social Media

Game Design for Social Networks

Why Community Management is still misunderstood

What is Social CRM? An Introduction

2010: The Year of the Community Manager

35 social media KPIs to help measure engagement

Play!

Playtime can teach us all

Backyard Adaptations Of Video Game Classics

The reason I haven’t posted in forever is because I am hard at work on our newly launched project (albeit in open beta) National Geographic Animal Jam!

The day is finally here to live wild with National Geographic Animal Jam™. Now you and your kids can be among the first to monkey around in this virtual world of discovery and fun. Combining the chance for kids to be the animal of their choice with access to National Geographic’s limitless libraries, National Geographic Animal Jam will open your child’s eyes to a world of adventure and exploration like no other virtual world out there. Your kids will soon realize that they’re having tons of fun in the coolest jungle around!

Two years in the making, National Geographic Animal Jam represents an ongoing creative collaboration between the great minds at National Geographic and the gaming gurus at Smart Bomb Interactive. The goal of this virtual world is to provide a fun, exciting, and safe environment for kids to play online, as well as inspire them to explore and protect the natural world outside their doors.

So come prowl around inside National Geographic Animal Jam. With lush tropical kingdoms, amazing adventures, and fascinating facts in store—plus the chance to live it up as your favorite animal—mommy and daddy bears (and their cubs alike) will find a wild world worth discovering!

National Geographic Animal Jam – Jump into the Jungle Today!

We are tweaking and polishing through the summer, and as such, it is completely free to play through the open beta! When we have our Grand Opening this fall, we will offer premium subscription content, but the game will always have free to play features.

Check it out and let me know what you think!

• Smithsonian did an ARG about being curators at the Smithsonian
• She collects pictures of great moustaches

10 legal developments for 2010

1. What happen with “Glider?”
- EULA violations can be considered copyright infringement
- don’t be afraid to sue, but only for big ones
- What happen to Worlds.com
- patents case

2. Why should I care if kids are making content
- kids cant enter in a contract
- kids do have a valid copyright that is licensed
- prent is license – get permission
- cc’s are implied consent
- unclear stil
- assent to machinima rules
- does cc to service (xbox live) assent to all games
- user content when there is no parental license

3. You’ll never take me alive COPPA
- 13 is magic number
- must post privacy policy
- regulation on controls PII
- verifiable parental consent
- parents choose whether 3rd
- minimize pii collected and maintain
- COPPA 2.0 (little COPPAs) – extends to 17 and under
- NJ, NC, GA, IL, ME all have separate
- looking more like francise sale regulations, comply with the most stringent state
- COPPA ties into CAN-SPAM
- ecards and forwrd to friend
- requires an opt out list
- might have a issue with inviter and invitee emails

4. what is govt talking about
- COPPA 2.0
- FTC report on explicit content in VW for minors
- recommends age screenign and segregation
- more self-regualtion and possible lang filters
- No news on FTCs look into Dig Rights Management
- concerns over possible regulation on dig dist related to consumer protection
- Always worried about predators

5 Europe rules are different
- Server rules on privacy are complicated
- adequately protected data transfers – encrypted
- have to spell it all out in TOS

6. Cookies in Europe
- 11/24/09 – new rules in force by 2011
- cant use cookies unless the user consents after getting “clear and comprehensive info”
- or stictly necessary to provide services explicity requested by the user
- browser settings can be considered consent not clear

7. Biz model changes when taxed
- all income earned by US companies is taxed when it’s receieved
- only earn income when points are spent, even in wallet system
- income earned outside of US is taxable in both places
- get acct in intl taxes and attourney

8. What do you mean I might be a bank
- virtual currency considered bank
- anythign that can be bought with cash now and then cashed out later or as refund
- besides the poss implications in banking regs, you then may also be uner financial institution privacy regs

9 Hedging currency
- if you are running a global micro-transaction model, you should probably at least look at hedging currency
- buy insurance against price fluctuations
- micro-transaction model may find it especially beneficial b/c transaction volume can be erractic and over a long period of time

10. Zynga Poker
- subject of online gambling investigations
- gambling=
- consideration (payment of something to participate
- chance random element determines outcome
- prize – thing of value to be won
- sweepstakes are governed under gambling law
- take out consideration rule (no purchase ness)
- some states require bonds to insure sweepstakes
- check your rules, dont just cut and paste

live by your data
camera snoop
all data in same database to get corelative data
start logging when client build
slice in time dashboard of logins, logouts, server counts

planning

servers – main, dev, qa, livetest, stage, live

have one positive in every update and build PR around it
have data to support decision
be open about strategy
think of grandfathering

used omniture and proprietary
they update every 2 weeks – that’s hard, goal is one month
- microtransactions require more frequency
- she recommends every 2 weeks
- hot fixes are ongoing

Jessee Schell
- toy story mania ride
- pixie hollow
- toon town
- pirates

10 things to try to achieve:

1. You have to decide to design for both kids and parents

2. Find themes that both kids and parents care about

- Toon Town’s executives takeover theme – work/play tension
- Last child in the woods – nature – offline tasks
- Nostaligia bridges generation gap – children want to learn about their parent’s childhoods

3. Understand what family wants and provide it

- Families want shared experiences and shared accomplishments
- Parents want to feel that they provided meaningful and useful experiences
- Parents also just want to feel like they provided
- Kids want to be more emotionally connected to their families
- Both kids nad parents want to connect to distant relatives

4. Parents want to teach & kids want to learn

- Adult jokes are teaching/learning opportunities
- Need situations where kids are in over their head where the parents can save them
- Opportunities for kids to brag/show off

5. Co-opt existing roles for quick immersion

- Parent’s understand how to buy a doll, that’s why Webkinz had a big jump off

6. Reverse roles to delight everyone

- Everyone wants a break
- when child’s skills surpasses parent’s – it’s a landmark moment

7. Consider Gender Issues

- There are 12 POV in a 4 person household (Dad, Mom, Sis, Bro)
- Make play patterns to facilitate

8. Deciding to pay is collaborative

- Club Penguin – elastic Velvet rope – effectively teasing enough in a free-to-play situation
- Mailers in Toontown gave the impression of value add

9. Safety is paramount

This is where Mr Schell’s up-to-this-point wonderful talk went off the rails for me.  Instead, he decided to perpetuate the culture of fear mongering that is so popular to do nowadays when discussing children in the online space.  Instead of going off on the rant that this point caused from me, I will just leave this point as the title, and move on. grumble…

10. Design for the family as well as for the individual
- Design to let them connect with one another
- Families are busy now
- Connection btwn parents and kids is a stoong emotional bond.  Leverage it.