Managing your Non-Professional Community

A small hunchbacked woman is climbing the stairs of a subway with a huge roller cart full to the brim.  She is taking one step at a time, laboring to pull the cart up, then herself.  It looks as if this could take the rest of the day.  You are behind this woman.  Hopefully, you feel the pull to help her and ask if she needs assistance.  I saw this happen a couple of times this week, even by people who seemed to be in a huge hurry.

Opening doors, giving up the public transit seat to an older person or parent with small children, returning a dropped item to a stranger walking by – Chivalry probably needs to stretch a bit from often underused muscles, but it is certainly not dead.

But what concerns me more is our slow, but steady movement toward living autonomous lives on a macro level.  Sociologists have studied the movement from the “it takes a village” style of family raising to the “nuclear family” style over the past century.  Americans take pride in our ability to do things on our own and our families seem to be moving into that realm as well.  As we are able to move easier now, moving oneself or one’s family to the other side of the country for a job doesn’t seem like that big of a deal.  More and more, we have an unspoken drive to “Do it on our own.”  Individualistic pursuit of progress. Be the best you can be.  Army of one.  All about number 1.

But what we are losing is the power that the collective can do for us. Sure you can go far on your own, but if someone helps you out, you can go further. While we all don’t have to be Leigh Ann from The Blind Side, we can try to change our point of view to be more open to, in not default to, being more altruistic.

I don’t think ones network of advisors (or community) should be a crutch, though.  They should be a ladder when needed, a seat other times, and a shoulder to hug/cry/laugh other times.  Having a big family, I understand intrinsically how this works.  But for those of you who may have had more of those “aspiring to be nuclear” families or not had this sort of point of reference, here are some of my thoughts on how to inject a bit of community into your offline lives (I figure, I spend all the rest of my time talking about online/work stuff, why not see how my other side thinks) :

  • Shop/eat local/organic when you can.
    This is a hot topic lately, right?  And I am so guilty of chosing the cheaper choice.  But going to your local farmers market or grocer or market/boutique when you can afford the time and cash really does make a difference – in your health and in your community.  Plus, if you have kids (or just want to learn yourself) it’s a potential learning opportunity to learn about new foods, processes, products or services.
  • Volunteer.
    If you have never volunteered, go now and sign up for something.  Disney will even give you a free day at their parks this year. Find an activity that makes you feel happy and then share that with others – Painting old schools/park benches, visiting a nursing home, Big Brothers/Big Sisters, tutoring at a school, planting a garden in a public place – whatever.  Whatever you do, you will find it’s one of the most rewarding things you can do.

    And don’t give up.  If you really aren’t connecting with some activity you have signed up for, don’t get down on volunteering, look for another activity.

  • If you do move, make sure communication channels are established and maintained.
    My family moved across the country when I was little, but my mother made sure that we talked to all of our relatives regularly and went through great pains to have visits with them at least 2 times a year.  Because of that, we are still very close with each generation.  When I moved out and into college across the country, my mother made sure that all my younger siblings came to visit me each year, especially when I wasn’t able to make it back home myself.  I have connected all my family members with video cams now, so we can talk and see each other on video chats when we can.  I have friends in Italy who make Skype dates to chat with friends and siblings. I make sure I update my facebook so my extended family knows what I am doing when I am out of town.

    It’s all difficult, sometimes in the setup and always in the maintaining, but its worth it.  The more you talk with people, the more you are connected (even when it’s digitally), and our current technological communication channels make it easier than ever.  Social Media is not a trend, it’s a new opportunity to connect.  And this doesn’t necessarily have to mean just family.  Friends, coworkers and anyone else you feel close to is what I consider family – and therefore your community.

  • Get to know your neighbors.
    This one’s tough for me as I am an urbanite and have been off and on for most of my life.  I love the anonymity that cities afford.  But lately, in an effort to fight my hermit instinct (I swear, I am one) I have been making myself chat with my neighbors.  It’s a good habit as a friendly human, but there are practical reasons too – they can water your plants and check your mail when you are away or let you know if there have been any unsavory events that you might have missed.  Living in a vacuum is easier, but joining the community has more benefits.
  • It takes a village to raise a child.
    This is a big one for me, especially lately with the figurative baby boom that is happening in my friend and family circles.  Child raising is hard, especially at the beginning.  If noone has ever told you that, I am happy to be the first to tell you.  And with our individualistic culture growing, it’s harder to SAY it’s hard.  We have basically made a culture of parents who aren’t “allowed” to show they are stressed out or need help.  So if know someone with kids and you are able, help them out.  If you are no good with kids, offer company or host a dinner.  If you are ok with kids, offer to babysit or help run errands for them (kids are CONSTANTLY being needed to be picked up from somewhere). You are not only helping out your friend, you are showing the kids that people can and should help each other out

    And if a child is doing something wrong around you, as a member of the community, you should feel entitled and empowered to tell that child to stop it.  10 year olds swearing in public, trying to steal something from a shop or being mean to another child will get a “Hey!” (and usually a bit more) from me, especially if they are unsupervised.  I am not trying to question parenting styles, I am trying to do my small part at helping form our next generations.  Those kids are going to apply for jobs, be able to vote and fight for our country and even have kids of their own, in not so many years.  They should know that there are people looking out for them, for when they are in trouble, as well as when they are causing trouble.  I will keep on keeping on, but it’s more effective if we all do it together.

    My views are not going to coincide with everyone elses.  And that’s good – as then children get more chances to realize that while there are different viewpoints, we are all part of a whole and we are looking out for each other.  But remember, hearing someone judge your parenting is painful and hurtful.  And it’s also rude to judge other people’s kids and parenting, especially harshly. So think before you speak.  Hopefully you are doing that anyway, though.

Now it would be hypocritical to say that I am not a card carrying member of the bootstrapper philosophy myself,.  Oft times, you will hear me say “Head down and keep marching” or “Walk it off.”  Like I said, I am also a reluctant extrovert (I swear!).  I would much rather divert my eyes and grunt a greeting, than get to know my talky neighbors.  But I see the value in working towards a goal of community, so I work past my neuroses.  And someday I will make it to one of those pug meetups my neighbor always tells me about.  Not necessarily because I need to talk about pug habits for 2 hours on a Saturday morning, but because it’s the right thing to do.

8 Characteristics of Motivated Kids

Gregariousness: These folks adore social interaction and love to be in a lively crowd. Gregarious folks love to be connected to others, and hate to feel cast out in any way. When they’re comfortable, they’re friendly and may be great at both joining and leading.

Autonomy: In this case, the chance to work independently is a dream come true. A trip to a library study carrel is a treat, as is the chance to solve a problem alone in an office.

Status: It’s important to know where you stand, and to feel that you have maintained a strong, positive reputation. Criticism can feel crushing.

Inquisitiveness: The need to know is a deep and powerful drive. When you’re curious about something, it’s a gift to be allowed to explore it without being restrained.

Aggression: This sounds negative, but don’t be fooled. People with strong positive aggression are good competitors, as well as passionate fighters for justice. They want their views to be heard and respected.

Power: Again, beware bad connotations. As a motivating force, “power” is a drive for influence, responsibility, and authority.  It’s an especially natural and important part of adolescence…when it’s managed right.

Recognition: Many people adore being seen and appreciated for their gifts and accomplishments, and will respond to public encouragement.

Affiliation: These folks adore feeling connected to institutions and groups bigger than themselves. Lavoie himself, for example, owns a world-class collection of sport team tees and hats, and loves wearing them at any opportunity. He is deeply motivated by affiliation.

The 8 Characteristics of Motivated Kids

Interesting article on how to keep kids motivated.  I think it applies to all people tho.  Pick a handful and really focus on them.

LITTLE HANDS, FOUL MOODS, RUNNY NOSES 3: RESEARCH FOR DEVELOPING KID-FRIENDLY SOCIAL GAMING EXPERIENCES

SPEAKER/S: Carla Engelbrecht Fisher (Teachers College, Columbia University)

SLIDES from her blog

5-6 is when kids have more motor skills and can start to understand dispersion

Displacement effect – if they are playing games, they are not homework, hanging with others etc

Tight racer – multi-player game

Preschool

Zone of Proximal Development – if I play with a partner, they will help bring me to their level, scaffolding

Hidden Park – iphone app

Panwapa

Super Mario Bros Wii is collaboratively like LBP

Middle Childhood – 5-8, 8-12

amanda project
clever hive

2 types of friendships
- aggregate – what the masses think
- dyadic – resciprocal

There is research saying that if a kid knows the kids they go to kindergarden withm, they will be more successful

Highlights answers EVERY letter that is sent ot them.

multi-player games have an effect of increasing offline social games

urban v rural comepteitive

COMMUNITY 2.0: INTEGRATING SOCIAL DESIGN INTO THE PRODUCTION PIPELINE

SPEAKER/S: Nathan Fouts (Mommy’s Best Games), Brian Jarrard (Bungie Studios), Ryan Schneider (Insomniac Games, Inc.), Dan Hsu (Bitmob.com) and Christian Arca (Toy Studio)

Unfortunately walked into this one halfway thru. Interesting conversation, tho, about the value of adding community in the Gaming industry. So cool to see them have the same conversations as other media industries were having a couple years ago. But they deal with it on such a more empirical level than other entertainment marketing people. Their more tech/science/math backgrounds give them a solid basis for defending

“Community is all about #’s”
- registered, active, posts,
- make formulas that prove community
- clicking link, then following, then memebers of comm

Community day – bring them in your studio

Actually connected with one of the speakers, Christian Arca, on twitter and then offline (another Chicago community person!). He’s written some interesting stuff on trying to measure community engagement (including a formula!)

SOCIAL AND ONLINE GAMES LEGAL ROUND-UP

SPEAKER/S: Mark Methenitis (The Vernon Law Group, PLLC)

10 legal developments for 2010

1. What happen with “Glider?”
- EULA violations can be considered copyright infringement
- don’t be afraid to sue, but only for big ones
- What happen to Worlds.com
- patents case

2. Why should I care if kids are making content
- kids cant enter in a contract
- kids do have a valid copyright that is licensed
- prent is license – get permission
- cc’s are implied consent
- unclear stil
- assent to machinima rules
- does cc to service (xbox live) assent to all games
- user content when there is no parental license

3. You’ll never take me alive COPPA
- 13 is magic number
- must post privacy policy
- regulation on controls PII
- verifiable parental consent
- parents choose whether 3rd
- minimize pii collected and maintain
- COPPA 2.0 (little COPPAs) – extends to 17 and under
- NJ, NC, GA, IL, ME all have separate
- looking more like francise sale regulations, comply with the most stringent state
- COPPA ties into CAN-SPAM
- ecards and forwrd to friend
- requires an opt out list
- might have a issue with inviter and invitee emails

4. what is govt talking about
- COPPA 2.0
- FTC report on explicit content in VW for minors
- recommends age screenign and segregation
- more self-regualtion and possible lang filters
- No news on FTCs look into Dig Rights Management
- concerns over possible regulation on dig dist related to consumer protection
- Always worried about predators

5 Europe rules are different
- Server rules on privacy are complicated
- adequately protected data transfers – encrypted
- have to spell it all out in TOS

6. Cookies in Europe
- 11/24/09 – new rules in force by 2011
- cant use cookies unless the user consents after getting “clear and comprehensive info”
- or stictly necessary to provide services explicity requested by the user
- browser settings can be considered consent not clear

7. Biz model changes when taxed
- all income earned by US companies is taxed when it’s receieved
- only earn income when points are spent, even in wallet system
- income earned outside of US is taxable in both places
- get acct in intl taxes and attourney

8. What do you mean I might be a bank
- virtual currency considered bank
- anythign that can be bought with cash now and then cashed out later or as refund
- besides the poss implications in banking regs, you then may also be uner financial institution privacy regs

9 Hedging currency
- if you are running a global micro-transaction model, you should probably at least look at hedging currency
- buy insurance against price fluctuations
- micro-transaction model may find it especially beneficial b/c transaction volume can be erractic and over a long period of time

10. Zynga Poker
- subject of online gambling investigations
- gambling=
- consideration (payment of something to participate
- chance random element determines outcome
- prize – thing of value to be won
- sweepstakes are governed under gambling law
- take out consideration rule (no purchase ness)
- some states require bonds to insure sweepstakes
- check your rules, dont just cut and paste

HOW TO KEEP AN ONLINE WORLD UP AND RUNNING AFTER LAUNCH

SPEAKER/S: Laralyn McWilliams (Sony Online Entertainment Free Realms)

live by your data
camera snoop
all data in same database to get corelative data
start logging when client build
slice in time dashboard of logins, logouts, server counts

planning

servers – main, dev, qa, livetest, stage, live

have one positive in every update and build PR around it
have data to support decision
be open about strategy
think of grandfathering

used omniture and proprietary
they update every 2 weeks – that’s hard, goal is one month
- microtransactions require more frequency
- she recommends every 2 weeks
- hot fixes are ongoing

KIDS AND PARENTS PLAYING TOGETHER ONLINE: THE NEXT FRONTIER OF CASUAL GAMING

http://www.edge-online.com/features/gdc-bringing-families-together-with-video-games

Jessee Schell
- toy story mania ride
- pixie hollow
- toon town
- pirates

10 things to try to achieve:

1. You have to decide to design for both kids and parents

2. Find themes that both kids and parents care about

- Toon Town’s executives takeover theme – work/play tension
- Last child in the woods – nature – offline tasks
- Nostaligia bridges generation gap – children want to learn about their parent’s childhoods

3. Understand what family wants and provide it

- Families want shared experiences and shared accomplishments
- Parents want to feel that they provided meaningful and useful experiences
- Parents also just want to feel like they provided
- Kids want to be more emotionally connected to their families
- Both kids nad parents want to connect to distant relatives

4. Parents want to teach & kids want to learn

- Adult jokes are teaching/learning opportunities
- Need situations where kids are in over their head where the parents can save them
- Opportunities for kids to brag/show off

5. Co-opt existing roles for quick immersion

- Parent’s understand how to buy a doll, that’s why Webkinz had a big jump off

6. Reverse roles to delight everyone

- Everyone wants a break
- when child’s skills surpasses parent’s – it’s a landmark moment

7. Consider Gender Issues

- There are 12 POV in a 4 person household (Dad, Mom, Sis, Bro)
- Make play patterns to facilitate

8. Deciding to pay is collaborative

- Club Penguin – elastic Velvet rope – effectively teasing enough in a free-to-play situation
- Mailers in Toontown gave the impression of value add

9. Safety is paramount

This is where Mr Schell’s up-to-this-point wonderful talk went off the rails for me.  Instead, he decided to perpetuate the culture of fear mongering that is so popular to do nowadays when discussing children in the online space.  Instead of going off on the rant that this point caused from me, I will just leave this point as the title, and move on. grumble…

10. Design for the family as well as for the individual
- Design to let them connect with one another
- Families are busy now
- Connection btwn parents and kids is a stoong emotional bond.  Leverage it.

THE GAMES FOR LEARNING INSTITUTE: RESEARCH ON DESIGN PATTERNS FOR EFFECTIVE EDUCATIONAL GAMES

SPEAKER/S: Jan L. Plass (NYU), Ken Perlin (NYU) and John Nordlinger (Microsoft Research)

Components of a Learning Game

1. Player’s Understanding – What’s going on in the player’s head
2. Game Mechanic – the rules of play
3. Aestheitic design – graphics, sounds, etc
4. Narrative Drive – the story that moves the game forward
5. Extrinsic rewards – points, ranking
6. Intrinsic rewards – improving skills
Flow – the place between frustration and boredom
School of One
Pragmatic Solutions
NCWIT
Key learnings of req components of learning games:
- fun
- polished
- games are already about learning
- deep content not bolted on, innovative mechanics
- collaborative and specialized actions
- different paces
- role playing an demotional engagement
- exploration of moral and ethical dilemas
- exploration of systems
building important 9world of gpp
building strong narrative (dr … curious)
visuals not necessary (tribal wars)
games can be engaging without being fun
intrinsic is more strong motivation than extrinsi

EFFECTIVE MARKETING FOR INDIE GAME DEVELOPERS: John Graham (Wolfire Games, LLC)

Wolfire’s PR
Open Development
Make Noise
- be open
- be real
- be noisy
- share develop process
- concept art
- game design
- personal experience
- be silly
Make Friends
- cold emails
- design tours of fav games
- meet people offline
- follow press
Build a Community
- reach out to people
- facilitate
- be sticky
- start now
Blog
- often
- pick relevant topics
- use pretty pics and vids
- encourage feedback
- make sticky
Leverage SM
Join other communities