Posted in kids, online community

A tough social call: Let’s see some ID

With heightened concerns over sexual predators lurking at social-networking sites, state attorneys general have called for such communities, particularly MySpace, to improve age and identity checks.

Facebook takes a stab at verification by restricting access only to
those with a valid e-mail address from a high school, college or
participating company. It is happy to have 8 million registered users.

Industrious Kid Inc.’s imbee, for kids 8 to 14, requires parents to
submit credit cards to vouch for their children.
Of course, an adult may “vouch” for an alter ego and use that to chat
with kids. Thus, all imbee profiles are initially private, and adults
can’t do much without tricking a parent into letting them join a
child’s network, said Tim Donovan, imbee’s vice president of marketing.

Zoey’s Room, a site for girls 10-14, has verified each of its 300
members with a school or youth group. It charges $15 a year.

IDology believes its technology could help keep children safe. A
verified adult could be given greater access and the ability to share
profiles openly. Anyone not willing or able to be verified, including
teens, would be left with limited access and private profiles.

The Sun Herald | 07/30/2006 | A tough social call: Let’s see some ID

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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