Evan Williams (Odeo CEO and Pyra/Blogger co-founder) has an interesting post up about the fading significance of pageview and hit counts in determining the reach and influence of websites. Ajax, RSS and widgets have something to do with it, argues Ev — but so does crappy design that effectively forces the user to clickclickclick many times to accomplish a task that leaner design would permit in just a single click. Crappy design like you’ll find on MySpace.
Boing Boing: Evhead: pageviews are obsolete
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Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.
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One thought on “BoingBoing: pageviews are obsolete”
Great blog. I’ve added it to my blogroll. This stuff about pageviews being genreated by inefficiencies in design makes good sense, too.