Posted in online community, web business

Social Networking and More Through New BEA Website

Last week, BookExpo America launched a new website in preparation for the conference, which will be held May 31 to June 3 in New York. The new site includes basic website upgrades like easier navigation tools and new imaging and branding, as well as new interactive features like My BEA, a social networking platform, and BEA Story Project, where attendees can share stories from the event.

“The web redesign and new features such as a directors blog, digital content delivery in the form of pod casting and streaming video, social networking and show planning software, these are all initial steps in recreating BookExpo America as a year round relationship-building tool for our constituents,” Lance Fensterman, event director for BEA, told The Book Standard. “This is the first step in a longer journey toward a new horizon in how BEA serves our industry.”

Social Networking and More Through New BEA Website

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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