Posted in kids, online community

Online Community Habbo Announces Teen Online Safety Awareness Month For February 2007

Sulake Corporation, parent company of HABBO, one of the world’s largest and most popular online destinations for teens, announced today that it will designate February 2007 as Teen Online Safety Awareness Month for North America. HABBO will also feature various safety awareness programs on its international sites, which are featured in 29 countries. As part of the effort, HABBO will include special promotions, information sources, and interactive activities highlighting online safety awareness. The effort will bring safety educational efforts and information to Habbo’s North American audience of over 2 million teens who are enthusiastic about taking part in the interactive programs, games, and prizing opportunities the community offers. Teen Magazine will also support the effort, and will feature links to Habbo’s safety information and online safety tips on its popular website, Teenmag.com.

Online Community Habbo Announces Teen Online Safety Awareness Month For February 2007

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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