Posted in kids, z personal

My Timeout:Chicago article

We’ll ask kids, ‘Where would the character Pet [the twins’ one-eyed furball] adventure to?’ ” says Joi Podgorny, Star Farm’s director of online community, who facilitates the advisory board meetings. “And the kids will say, ‘Pet goes on an adventure to outer space and lands on Pluto,’ and that kind of thing, and our writers turn their suggestions into a story.”

Kids advisers are notified when content they’ve personally contributed will be onscreen, and a pop-up icon calls out the kid’s first name and city each time the episode airs. The half-hour episodes will air in the United Kingdom and Australia in addition to the U.S.

The KAB’s initial meeting took place early in 2005, when Star Farm tapped family- and friend-referred kids for a feedback session. CEO Trish Lindsay wanted to engage face-to-face with the Chicago community, and to get kids to talk about what they liked, “to help us navigate through what marketing to kids means,” Podgorny says.“

At that first meeting, we realized that it was such a cool experience for them to be in a studio where cartoons and books are made,” she says. “We got to show them storyboards of what was going on with Edgar and Ellen’s animation, and got great feedback from them.”

Look, Ma…I’m a TV writer! – Kids – Time Out Chicago

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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