Posted in kids, web business

And again…

One of the challenges we faced when I worked at Current TV was how to balance the desire for widespread participation with the reality that there is a finite number of producers who have the skill set to produce high quality “pods” (short 1-7 minute non-fiction pieces). I was really excited to hear Amanda (at the L.A. Mashup) say that Current was moving in the direction of letting people send in snippets – 30 seconds or so of their take on a news story or issue, and that the network would edit them together into cohesive pieces. The challenge, of course, is that it’s very labor intensive to do this — you have to sort through potentially hundreds of submissions to find the one that will work and then create a story made from small pieces. I’m sure that’s why we’re not seeing cable news networks do this unless it’s in response to a huge breaking news story like the Tsunami or the London bombings.

I stumbled across this article today, about how Vh1 and Nokia are teaming up in India to give viewers a chance to create a music video composed of user generated video clips (assuming they will be mobile clips). What’s funny is that Current actually did this awhile back (a la Beastie Boys Awesome; I F–kin’ Shot That!) with The Shins. The producer blogged on Current that “I’m not sure I ever want to edit a piece like this again, it was a bit of a nightmare, but we’re proud with how it came out and how much support we got in putting it all together from The Shins and all the fan/cinematographers who participated.” The Yeah Yeah Yeahs also did something sort of similar by editing together YouTube fan clips for their video Cheated Hearts.

Ypulse: Media for the Next Generation

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Author:

Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

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