Posted in online advertising

Effect that Video Ads distributed by Google could have

“We want people to come directly to our site, but that’s part of why we’re doing this,” said Sarah Chubb, president of CondéNet, the digital arm of Condé Nast. “To see if we can find people that we haven’t found in other ways.”

Media companies also want to keep control over their relationships with advertisers. Google sells ads in its network for Condé Nast videos, but in a similar content-ad test with MTV Networks last fall, MTV sold the ads (sharing the revenue with Google).

Adam Cahan, executive vice president of strategy and business development for MTV Networks, said that his networks want to make sure that when their content is distributed on the Web, that it links to their sites.“

In the same way that Harry Potter book sales grow from a Harry Potter movie, you would not give the movie away to support the book sales,” Mr. Cahan said. “There is a balance between promotion and consumption that is up to the original content producer to manage.”

Google in Content Deal With Media Companies – New York Times

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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