Posted in online advertising

Effect that Video Ads distributed by Google could have

“We want people to come directly to our site, but that’s part of why we’re doing this,” said Sarah Chubb, president of CondéNet, the digital arm of Condé Nast. “To see if we can find people that we haven’t found in other ways.”

Media companies also want to keep control over their relationships with advertisers. Google sells ads in its network for Condé Nast videos, but in a similar content-ad test with MTV Networks last fall, MTV sold the ads (sharing the revenue with Google).

Adam Cahan, executive vice president of strategy and business development for MTV Networks, said that his networks want to make sure that when their content is distributed on the Web, that it links to their sites.“

In the same way that Harry Potter book sales grow from a Harry Potter movie, you would not give the movie away to support the book sales,” Mr. Cahan said. “There is a balance between promotion and consumption that is up to the original content producer to manage.”

Google in Content Deal With Media Companies – New York Times

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Author:

Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

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