Posted in kids, web business

Preschool toys that link to the web safely

As kids keep getting plugged into the Internet, toy makers are following them online.

At the annual American International Toy Fair this week, toy makers showed playthings like Power Rangers helmets which store secret missions found online, plenty of online games and even devices that take kids to secure websites where they can play activities without wandering into the darker corners of the Internet.

“Toy companies are looking at where kids are playing and targeting products against it. Younger and younger kids are becoming more comfortable with the Internet,” said New York-based toy consultant Chris Byrne.

Children as young as three years old are using the computer, said Julia Fitzgerald, vice president of marketing at VTech Holdings Ltd.

New plugged-in toys follow kids online – USATODAY.com

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Author:

Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

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