As kids keep getting plugged into the Internet, toy makers are following them online.
At the annual American International Toy Fair this week, toy makers showed playthings like Power Rangers helmets which store secret missions found online, plenty of online games and even devices that take kids to secure websites where they can play activities without wandering into the darker corners of the Internet.
“Toy companies are looking at where kids are playing and targeting products against it. Younger and younger kids are becoming more comfortable with the Internet,” said New York-based toy consultant Chris Byrne.
Children as young as three years old are using the computer, said Julia Fitzgerald, vice president of marketing at VTech Holdings Ltd.
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