Posted in kids, online advertising

Sexy toys may ruin future teens

The American Psychological Association claim a generation of girls will suffer eating disorders, low self-esteem and depression as a result of marketing taking an unfair advantage of their need to conform.

The report blamed the marketing of products which sexualise children – mini skirts, plunging necklines and sequinned crop tops. The report specifically criticised Bratz dolls, which outsell Barbie dolls in Britain two to one and come in hot pants, fishnet stockings and feather boas.

Girls ‘corrupted by wrong toys’ | News | This is London

I will defintiely track this.  It seems too simple of a thesis to be true… – joi

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Author:

Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

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