Posted in online advertising, web business

Article about brands assimilating into pre-existing virtual worlds

Corporate interest in tapping virtual worlds to market brands and products have surged in recent months as marketers test new technologies to reach consumers who now split their leisure TV-viewing time with the Internet.

CBS to invest in virtual designer Electric Sheep | Tech&Sci | Technology | Reuters.com

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Author:

Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

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