Posted in kids

SXSW07: Kathy Sierra : Opening Remarks

Kathy Sierra : Opening Remarks
creating compassionate users

Embracing the human factor
1. accept that face to face is part of the equation
– meetup
2. being able to recognize confusion, etc
– add a wtf button
3. talk like a human
– use contractions
– use the word “you”
– we put so much $/time into engaging consumers before we have them (glossy sales materials) and not into engaging them after (boring under funded manuals and websites)



Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

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