Posted in mobile, online community, web business

SXSW07: Emerging Social and Tech Trends Panel

Emerging Social and Tech Trends Panel
Andrew Blum –
Jeff Bonaforte – Yahoo
Robert Fabricant – frog design
Laura Moorhead – Wired Magazine
Peter Rojas – Engadget
Elliot Van Busnik – wired

beware of a generation backlash
– youth culture rejects last trends
– 4 year olds will think bloging and public identity is square
– we wont know about it b/c they arent blogging 😛
privacy may become the hot new thing
– meet the person in real life before you get the code to get in
baby boomers and their grandkids
– video conferencing becoming more prevalent and normal
we need to focus on what is the mobile experience
– how is the experience diff than pc experience
– intl audience use old cells, how can we adapt for that


I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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