Posted in kids, mobile, online community, tween

SXSW07: Under 18: wikis, blogs and social networks panel

Under 18: wikis, blogs and social networks panelandrea forte
georgia tech
researching online learning environments
wikis scare teachers

danah boyd
teenager became a marketing term by 1941
dont have to ppt, justhave to exist there (myspace)
4 tenets
– persistence
– searchability
– repicability
– invisible audiences
architecture of public life has changed via interactive

erin brackette reilly
zoe’s room
social network for science/tech/math 10-14 girls
xstream challenge
– mobile device

elizabeth sylan
MIT media lab
lifelong kindergarten group
tools for learning outside of schools
computer club house – over 100 thru world
interested in kids creating content to explore this period of their life
scratch – visual programming environment

kate raynes-goldie
social network for social change (teens)
5 year old community
has begun to make design changes to appeal to myspace scared adults/parents
kids aren’t involved in process of legislation – so too confining and most laws dont apply
green party in canada used a wiki in 2004 and had large kids contingent

anastasia goodman
3 years blogging
totally wired targeted at adults/parents
technology is not the only answer
cant legislate good behavior
dialogue is the main avenue for safety issue

what are youth getting out of their online lives
– the power of viral, global
– democratizing of bullying – not just the social elite (positve/negative 🙂 )
– so great for shy kids
– offline + online makes more powerful friendships, layered
– good for access to similar minded folks that dont exist in their offline world
– access to great role models
– not ness a huge media literacy happening
– more of a social sort of thing
– more marketing savvy than tech

what is the reality when it comes to dangers of youth online
– DOPA deleting online predators act. bans all kids from all social tech
– includes yahoo social groups, neopets, wikipedia (not the nfp side), myspace, etc
– reintroduced under diff name and in indiv states
– not digital divide problem, but a participatory divide
– online world is a mirror to the world offline
– have social workers on myspace
– understand that this is a public space and think about helping the citizens the same way
– question is the ethics different, but rather how is the architecture works
– breaking up online – brilliant b/c eliminate heresay
– educating kids and parents… not restriction
– cyber ethics
– ethics vs architechture politics
– ethics vs behavior
– cyberbullying a bigger problem than predators
– cheating is a huge problem online
– homework (turnitin)
– texting
– need for people working with teens to be educated
– using personal statements
– stranger danger was – people without a predefined role in your life
– instead of no stranger – define what is trust
– talking about the war to strangers vs having meetup for sex
– how to celebrate mash up vs plagerism is bad
– raciness is more a function of our culture
– thinking about what diff age demos need safety-wise

what kinds of social technological/design solutions are there, once we identify experiences we want to facilitate and/or prevent?
– filters give design a bad rep, but can be powerful
– make sure the tools help them self police exist
– tech must fit into pre-existing structures – and be ready to be morphed
– cell carriers are getting in the way
– if too hard, teens/kids wont do it
– if too forced they wont use it
– talk with audience to make better
– iterative design works best
– work on friend networks, viral – kid influencers
– corp responsilbity – same as public space responsble
– work instead of leg fixes but social workers/therapists, etc
– third party verifier system (school, youth group, corp)
– avs/moderators help out


I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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