Posted in kids

SXSW07: Video Mashups: Please Rolling stones don’t sue us

Video Mashups: Please Rolling stones don’t sue us

Rob Maigret Principle/Co-Founder, DigiSynd (Revver)
David Dudas CTO, Eyespot
Franklin Lopez Media Saboteur, subMedia
Colette Vogele Founder, Vogele & Associates
Aaron Valdez , Wreck and Salvage

Went thru the different styles of mashup

Revver takes stance of protecting the owner of the content

Natural Born killers

How can we take on the responsibility?
– Viacom’s suing Google/Youtube announced today
– embrace mashups and help facilitate deeper consumption – searching, ecommerce
– the people who are making the mashups have a very close relationship with the artist and could get permission
– the political mashups are protected under free speech

do tos override copyright
– you can contract around copyright, they do have the ability to switch ownership

– works the other way – if some of the mashup-ers stuff is taken, they have to become comfortable with that openness

Creative commons
– Valdez only does cc with own stuff he shoots
– Lopez does only political and doesn’t really copyright anything, interested in learning more tho

question came up regarding how does a mashup artist track (analytics)
– analytics come into play when money is involved
– Once you throw money in the mix, everything changes

is this going to develop into something or just be little fun viral things

eyespot competitors junkcut, motion box,

there are ways to pay for songs
magna tune
– getti

question/comment about lionsgate telling this guy no when he asked if he could do fan fiction
– he is goign to do it anyway and panel agreed would be a give him a great career in conf circuit
– was told to talk to stanford law area if they do sue

US perpsective
– different laws in AUS and Europe


I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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