Video Mashups: Please Rolling stones don’t sue us
Rob Maigret Principle/Co-Founder, DigiSynd (Revver)
David Dudas CTO, Eyespot
Franklin Lopez Media Saboteur, subMedia
Colette Vogele Founder, Vogele & Associates
Aaron Valdez , Wreck and Salvage
Went thru the different styles of mashup
Revver takes stance of protecting the owner of the content
Natural Born killers
How can we take on the responsibility?
– Viacom’s suing Google/Youtube announced today
– embrace mashups and help facilitate deeper consumption – searching, ecommerce
– the people who are making the mashups have a very close relationship with the artist and could get permission
– the political mashups are protected under free speech
do tos override copyright
– you can contract around copyright, they do have the ability to switch ownership
– works the other way – if some of the mashup-ers stuff is taken, they have to become comfortable with that openness
Creative commons
– Valdez only does cc with own stuff he shoots
– Lopez does only political and doesn’t really copyright anything, interested in learning more tho
question came up regarding how does a mashup artist track (analytics)
– analytics come into play when money is involved
– Once you throw money in the mix, everything changes
is this going to develop into something or just be little fun viral things
eyespot competitors junkcut, motion box,
there are ways to pay for songs
– magna tune
– getti
question/comment about lionsgate telling this guy no when he asked if he could do fan fiction
– he is goign to do it anyway and panel agreed would be a give him a great career in conf circuit
– was told to talk to stanford law area if they do sue
US perpsective
– different laws in AUS and Europe
Joi Podgorny 