Posted in kids

SXSW07: Video Mashups: Please Rolling stones don’t sue us

Video Mashups: Please Rolling stones don’t sue us

Rob Maigret Principle/Co-Founder, DigiSynd (Revver)
David Dudas CTO, Eyespot
Franklin Lopez Media Saboteur, subMedia
Colette Vogele Founder, Vogele & Associates
Aaron Valdez , Wreck and Salvage

Went thru the different styles of mashup

Revver takes stance of protecting the owner of the content

Natural Born killers

How can we take on the responsibility?
– Viacom’s suing Google/Youtube announced today
– embrace mashups and help facilitate deeper consumption – searching, ecommerce
– the people who are making the mashups have a very close relationship with the artist and could get permission
– the political mashups are protected under free speech

do tos override copyright
– you can contract around copyright, they do have the ability to switch ownership

– works the other way – if some of the mashup-ers stuff is taken, they have to become comfortable with that openness

Creative commons
– Valdez only does cc with own stuff he shoots
– Lopez does only political and doesn’t really copyright anything, interested in learning more tho

question came up regarding how does a mashup artist track (analytics)
– analytics come into play when money is involved
– Once you throw money in the mix, everything changes

is this going to develop into something or just be little fun viral things

eyespot competitors junkcut, motion box,

there are ways to pay for songs
magna tune
– getti

question/comment about lionsgate telling this guy no when he asked if he could do fan fiction
– he is goign to do it anyway and panel agreed would be a give him a great career in conf circuit
– was told to talk to stanford law area if they do sue

US perpsective
– different laws in AUS and Europe



Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

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