Posted in trends

Mobile phones key to grandparent-grandchild relationship

A survey by Girlings Retirement Options of over 230 grandchildren has revealed that mobile phones are a key method of communicating with their grandparents. Pocket Picks reports.”Thirty-three per cent of grandchildren under 21 claimed that they keep in contact with their grandparents via mobile phone, a close second behind fixed line telephones at 40%.Additionally, 6% communicate using text messages, with letters (10%) and email (9%) also common channels for correspondence…. Furthermore, when asked if they had ever taught their grandparents a new skill, 37% claimed that they had taught them to use a mobile phone, with 14% also teaching them to send text messages.

textually.org: Mobile phones key to grandparent-grandchild relationship

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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