Posted in web business

Changes for me

I have been vacationing/conferencing alot lately and spending less time with my blog. The time has proved to have a profound effect on me, causing some big ideas and big actions. I have resolved to write more about all of it from now on, using this blog as less of a notes and articles receptacle and more of what a blog has traditionally come to mean, mainly musings and rants.

One of the biggest actions I have done of late was to amicably split from Star Farm to begin pursuing other projects. I am very proud of the work I have done in the years I was a “Farmer” and look forward to watching and cheering them on from the sidelines as the company grows into new and exciting areas.

My focus right now will turn to digital marketing strategy and all that encompasses, especially integrated/360 campaigns. My background and skill set are quite varied, so I am excited to see where this new path takes me. If you reading this and know of any interesting projects I should work on, please contact me.

More soon…


I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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