Posted in traveling, z personal

Networking versus Friend Making

It seems an obvious enough sort of thing to realize, but it took me until recently to make the leap from trying to simply network when I go places to trying to make friends. My rational was that I have “too many” friends already that I have a hard time keeping in touch with, why not just focus on business. I figured that now is the time to make my mark professionally, my friendships that already exist are enough. Turns out I was very wrong.

All of you who have had this epiphany are smiling and nodding at my niavete. But it wasn’t until day 2 at SXSWi 07, when I was rushing to the stage to meet one of the great speakers and make sure that they shook my hand and had my business card, that I realized how I was coming off. A little bit pushy, a little over eager, a little distant and kinda amateur. Yay me, eh?

SXSWi 07 was a great place for me to really learn this lesson. I had tons of old contacts that I was seeing for the third, forth and more times. I also had about 5 days to see these contacts and any new ones I was to meet. So I settled into my new quest to make friends. And it was great! I made tons of new contacts and now feel like I have friends to visit in new cities all over the world as well.

With me now on the search for work (projects or positions, now – winkwink nudgenudge) I am guessing new friendships will be more handy than just business cards. Both for leads and support. Gotta go now, emails to my new friends to send… 🙂


I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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