Posted in traveling, z personal

Networking versus Friend Making

It seems an obvious enough sort of thing to realize, but it took me until recently to make the leap from trying to simply network when I go places to trying to make friends. My rational was that I have “too many” friends already that I have a hard time keeping in touch with, why not just focus on business. I figured that now is the time to make my mark professionally, my friendships that already exist are enough. Turns out I was very wrong.

All of you who have had this epiphany are smiling and nodding at my niavete. But it wasn’t until day 2 at SXSWi 07, when I was rushing to the stage to meet one of the great speakers and make sure that they shook my hand and had my business card, that I realized how I was coming off. A little bit pushy, a little over eager, a little distant and kinda amateur. Yay me, eh?

SXSWi 07 was a great place for me to really learn this lesson. I had tons of old contacts that I was seeing for the third, forth and more times. I also had about 5 days to see these contacts and any new ones I was to meet. So I settled into my new quest to make friends. And it was great! I made tons of new contacts and now feel like I have friends to visit in new cities all over the world as well.

With me now on the search for work (projects or positions, now – winkwink nudgenudge) I am guessing new friendships will be more handy than just business cards. Both for leads and support. Gotta go now, emails to my new friends to send… 🙂



Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

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