Posted in online community, trends

All eyes on the evangelicals…

2. As Diane Winston explained during her opening remarks at the Forum, Evangelical Christians have been key innovators in their use of emerging media technologies, tapping every available channel in their effort to spread the Gospel around the world. I often tell students that the history of new media has been shaped again and again by four key innovative groupsevangelists, pornographers, advertisers, and politicians, each of whom is constantly looking for new ways to interface with their public.

3. Anyone who wants to understand how niche media works in this country needs to understand what’s going on in Christian media. It’s hard to call Christians a subculture when most studies suggest that the vast majority of Americans claim some religious faith and most claim to belong to some mainstream Christian denomination. Yet, because the most hardcore members of these groups feel alienated from much of commercial popular culture, they have created their own alternative cultural sphere — producing their own television programs, films,music, games, magazines, comics, you name it. We can learn a lot by studying the strategies by which this alternative popular culture is produced, distributed, and consumed, often depending heavily on viral marketing to get the word out without having to rely on mainstream media channels.

Henry Jenkin’s Blog

When Christian music started to get big in the 90’s and then went mainstream in the 2000’s, I took notice to the impact of Evangelican culture on popular culture. Love that Henry Jenkins is covering this topic.

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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