Posted in Disney, kids, online community, trends, tween

Disney Xtreme Digital and the Blogoshere mapped

I am guessing that if you are reading this, you are also reading Izzy’s blog. But if not, check out her write up on Disney’s Xtreme Digital.

As always, her from-the-trenches-of-online-community-management approach to looking at these kid/tween communities is simultaneously discerning and energetic. I know for a fact that she is a die-hard fan of all the same stuff the kids are, so her mix of kid and professional
is always insightful. I don’t know how she watches that many cartoons and reads that much youth fiction, but it really makes her a perfect candidate to speak about kid trends and what they want from their communities.


She also posts a great image she found of a “Map of Communities” – which is now my desktop background. 🙂


I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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