I am guessing that if you are reading this, you are also reading Izzy’s blog. But if not, check out her write up on Disney’s Xtreme Digital.
As always, her from-the-trenches-of-online-community-management approach to looking at these kid/tween communities is simultaneously discerning and energetic. I know for a fact that she is a die-hard fan of all the same stuff the kids are, so her mix of kid and professional
is always insightful. I don’t know how she watches that many cartoons and reads that much youth fiction, but it really makes her a perfect candidate to speak about kid trends and what they want from their communities.
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She also posts a great image she found of a “Map of Communities” – which is now my desktop background. 🙂
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Joi
I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users.
Strategic Vision & Business Development:
• Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels
• Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process
• Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services.
Production & Project Management:
• Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets
• Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows
• Launched multiple major website redesigns to include more fan interaction
• Led workflow & process optimization teams to improve operational effectiveness/productivity.
Audience Engagement & Research:
• Developed domestic and international audience research programs both on & offline for both parent and children audiences
• Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics.
Team Management & Relationship Building:
• Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia.
• Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development.
• Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries
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Thanks for the confidence sensai. 🙂