Posted in Club Penguin, Disney, kids, marketing, Nick, online community, tween

Leading Kids Site? Really? … really? is the leading safe, secure, content-driven community for Tweens, kids ages nine to fourteen. Established in July 1999, Kidzworld leverages contemporary technology to allow users to express themselves through the creation of original content, interact with each other in the chatrooms, one the boards and in their KW Zone profile, and explore the digital – social networking for kids –

This is when I don’t like marketing. I can’t stnd the use of “leading,” “only,” and “best” in marketing and PR materials.

Kidzworld may be leading in search engine placement because it has been around for a while. (Although I was unable to get them to be a “first-pager” with 5 tries of generic kid search terms on Google). That means that all the old school links on abandoned pages aggregating “Cool sites for kids!” from 99-02 link to Kidzworld and they are getting higher placement on searches. Longevity and perservence has it’s rewards.

And I will EVEN give it to them that IF a kid didn’t have a predetermined list of sites to go to the second they hit the computer (Nick, Club Penguin, MySpace, YouTube, etc etc) AND they ran a serach for “kids sites” (because SO many kids identify with the term “kids”) they MAY click on Kidzworld. But will they stay?

The design is VERY young and the content is lacking compared to the heavy hitters in the space. They did just go through a redesign (thank the gods!) but it is still not going to look like a contender in the race for “Leading Kids Community.”

PLEASE someone explan how I am misreading it. Is it the claim of “safe” or “secure”? It’s kind of the law now, but ok, maybe that is your loop hole. I just have known about Kidzworld since back in the day when I was running FreeZone’s community. So reading, and seeing Kidzworld (is 1999 still a start up date?) as a leader was something I just had to comment about.

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Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

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