Posted in kids, mobile, tween

Starting to get some tween mobile numbers…

A newly released study by iGR finds 50 to 70 percent of kids aged 12 to 14 have a cellular phones. The percentage of 15 to 17 year-olds with mobile phones is even higher. The reasons for having a cell phone cited in the study were to keep in touch with friends and parents. But “the ‘cool’ factor and peer pressure also ranked highly,” the study said. Older kids selected chic, more sophisticated handsets and avoided handsets geared toward younger children.

While kids have strong opinions and will want their cell phones to boost their image with their friends, iGR advises parents to make the final choice for the handset and service as they will likely be the ones paying. The study does not go into usage of mobile services including voice, text and mobile Web applications.

MobileCrunch » Study: Kids Have Cell Phones

In the U.S. alone,
there is a considerable opportunity for mobile operators and service
providers to sell wireless products and services to the “tween” market.
For example, of the 26 million tweens in 2009, iGR forecasts that 4
million will be using their own phones. But of the 11.44 million 10-12
year olds in 2009, 3.57 million will have cell phones.In the higher
income families, penetration will be higher. In 2006, 1.6 million of
the 8 million 11-12 year olds will have cell phones. The goal of this
multiclient study was to determine the need, desire and receptivity
toward wireless services targeted at the tween market. – MC1

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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