Posted in MySpace, online advertising, tween, web business

Ad spending on Social Networks in billions in 2011

A recent report from eMarketer notes the importance of social networks online, estimating their marketing to reach $2.5 billion between 2007 and 2011 in the U.S., a 180% increase from this year.

Key hubs for online social networks as pointed out by eMarketer are MySpace and Facebook, as they have a broad reach to their demographics and have had an impact on advertising, for both online and offline. eMarketer highlights the concept of “one-to-many” marketing tactics and their ability to provide real results. They note MySpace’s sponsored marketing study as a start for addressing mass marketing on this level. With eMarketer naming MySpace and Facebook dominating the market share for online ad spending for social networks, accounting for 72% of ad spending in 2007, are these giants becoming too much like the traditional media companies that focus attention to the head of the long tail?

In culmination, eMarketer has increased its estimate of US ad spending on social networks to $900 million in 2007, based on increased revenue projections for Facebook, as well as additional spending on niche and marketer-sponsored social networks. These niche markets are important to look at, as they represent many of the new entrants into the social networking industry. Sponsored social networks will no doubt become some sort of marketing standard for awhile, as long as they’re executed correctly.

Also included in this report: exploring what’s happening with social networks on an international scale, what does and doesn’t work with social network marketing, and how video and mobile fit into the space.

Social Network Ad Spending to Reach $2.5 Billion in 2011

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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