Posted in online community

Elements of social networking sites/tools

These seven building blocks–identity, presence, relationships, conversations, groups, reputation and sharing–provide a good functional definition for social software. They’re also a solid foundation for thinking about how social software works.

Here’s a brief definition of each element:

* Identity – a way of uniquely identifying people in the system

* Presence – a way of knowing who is online, available or otherwise nearby

* Relationships – a way of describing how two users in the system are related (e.g. in Flickr, people can be contacts, friends of family)

* Conversations – a way of talking to other people through the system

* Groups – a way of forming communities of interest

* Reputation – a way of knowing the status of other people in the system (who’s a good citizen? who can be trusted?)

* Sharing – a way of sharing things that are meaningful to participants (like photos or videos)

Social Software Building Blocks / nForm / Customer Insight, Strategy, Design and Development

Really cool way of classifying the features of a social network.  Article goes on to give graphical (yay!) representaitons of how certain biggies in the field embody one or more of the elements above.  Good read!

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Author:

I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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