E-mail is the online tactic of choice for promotional marketers, according to a PROMO magazine survey.The magazine found that 72.6% of respondents used e-mail marketing as part of their online efforts. Another 60.8% used e-mail newsletters.
It’s still a tried and true method, but I would be interested to see any numbers dividing this out by age demos. I have a feeling that the viral videos component is riing in the younger demos.
If anyone has seen this sort of research, let me know, please. 🙂
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