E-mail is the online tactic of choice for promotional marketers, according to a PROMO magazine survey.The magazine found that 72.6% of respondents used e-mail marketing as part of their online efforts. Another 60.8% used e-mail newsletters.
eMarketer.com – Promotional Marketers Prefer E-Mail
It’s still a tried and true method, but I would be interested to see any numbers dividing this out by age demos. I have a feeling that the viral videos component is riing in the younger demos.
If anyone has seen this sort of research, let me know, please. 🙂
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Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.
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