Posted in marketing, online advertising

Gen Y/Millenials are WOM powerhouses

Gen Y’s word-of-mouth aptitude comes partly from large lists of people to whom they send instant messages and text messages. Millennials averaged 37 people on their lists, compared with an average of 17 among people of all ages.When members of the Millennial group found a worthy TV show or Web site, they told an average of 18 people, compared to only 10 people for all age groups. In fact, word-of-mouth was the main reason Millennials visited Web sites, followed by TV ads.

eMarketer.com – Teens and Young Adults Spread the Word

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Author:

Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

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