Posted in Club Penguin, Disney, kids, online community, tween

Sony + Club Penguin?

It’s been rumored for a while that Montgomery Securities is representing virtual world Club Penguin in a sale transaction. It looks like the company is locked in talks, possibly exclusive, with Sony, and the price is “at least half a billion” says a source close to the deal.We mentioned Club Penguin last month when a competitor launched from IAC called Zwinktopia. The company is killing it – projected revenues of $65 million in 2007 with $35 million in profit. Having nearly 50% bottom line margin is exceptional. The company has around 500,000 active users.A stumbling block in the negotiations appears to be a disagreement over charitable contributions. Club Penguin donates a significant portion of profits to charity and wants this policy to continue post-acquisition. Sony reportedly isn’t hot on the idea.Club penguin is a virtual world for young kids. Sony may see significant synergies by tying it into their Playstation platform. Other bidders that were in talks until very recently reportedly include AOL, Disney and Viacom.

This is good news for Club Penguin’s virtual world competitors as well – which broadly includes Second Life, Runescape, Gaia, Habbo Hotel, Cyworld, Neopets, Club Penguin, Webkinz and others.

Club Penguin In Acquisition Talks With Sony For $500+ million

technorati tags:

Blogged with Flock

Advertisements

Author:

I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

15 thoughts on “Sony + Club Penguin?

  1. This is BULL, this is a terriblly offer, the 1 and ONLY reason sony wants club penguin, is because the ps3 STANK, they need more money so they find money makes and go for it…

  2. you ppl are so crule cry cry now what are we going to play for kids all there is is webkinz wich is for babys and other chat room are for adults! and wierdos! so plz im begging you plz dont take it over

  3. SONY YOU’LL PROBABLY ALLOW SWEARING ON IT, AND IF THAT HAPPENS THE 10 AND UNDER KIDS’ PARENTS WON’T LET THEM PLAY ANYMORE, SO YOU WILL LOSE A LOT OF PEOPLE. ALSO YOU ARE SO GREEDY BECAUSE YOU DON’T WANT TO DONATE MONEY TO PEOPLE WHO NEED IT, BUT INSTEAD YOU’LL JUST MAKE ANOTHER PIECE OF JUNK SYSTEM THAT WON’T SELL GOOD.

  4. If Sony buys it here are some changes I think will happen.

    *We will be allowed to swear as i mentioned in my other comment.
    *puffle round up will be changed so that puffles attack you and you have to defend yourselfs from them as you put them in the cage.
    *The penguins will get energy so we will only be able to play for a limited time a day.

    That is what I think will happen so far.

    Dew170 RPF Seargent (Unrelated)

  5. SEE THE WINNERS OF THE ABERCROMBIE AND FITCH PENGUIN MODEL CONTEST AND TO HEAR ALL OF THE SONGS THAT WERE EVER ON CLUB PENGUIN!!!!!!

    ~CHILLY731 🙂

  6. How greedy is Sony? they can offer $500 million to buy club penguin, but they won’t donate a small portion to charity! I will cry if cp sells it…. why cp? why????

    1. Oh i love your trackers, they rlelay funtion, I found rookie with them. It would be better if you do the gary tracker.Can yiu please add me as BlogRoll in your Web Page? Ifyou wanna see my blog is josivazquez02.wordpress.com, but its on spanish, but soon I would make one in English

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s