Posted in Club Penguin, Disney, kids, online community, tween

Sony + Club Penguin?

Posted on by Joi

It’s been rumored for a while that Montgomery Securities is representing virtual world Club Penguin in a sale transaction. It looks like the company is locked in talks, possibly exclusive, with Sony, and the price is “at least half a billion” says a source close to the deal.We mentioned Club Penguin last month when a competitor launched from IAC called Zwinktopia. The company is killing it – projected revenues of $65 million in 2007 with $35 million in profit. Having nearly 50% bottom line margin is exceptional. The company has around 500,000 active users.A stumbling block in the negotiations appears to be a disagreement over charitable contributions. Club Penguin donates a significant portion of profits to charity and wants this policy to continue post-acquisition. Sony reportedly isn’t hot on the idea.Club penguin is a virtual world for young kids. Sony may see significant synergies by tying it into their Playstation platform. Other bidders that were in talks until very recently reportedly include AOL, Disney and Viacom.

This is good news for Club Penguin’s virtual world competitors as well – which broadly includes Second Life, Runescape, Gaia, Habbo Hotel, Cyworld, Neopets, Club Penguin, Webkinz and others.

Club Penguin In Acquisition Talks With Sony For $500+ million

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Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

15 thoughts on “Sony + Club Penguin?”

  1. This is BULL, this is a terriblly offer, the 1 and ONLY reason sony wants club penguin, is because the ps3 STANK, they need more money so they find money makes and go for it…

    Reply

  2. you ppl are so crule cry cry now what are we going to play for kids all there is is webkinz wich is for babys and other chat room are for adults! and wierdos! so plz im begging you plz dont take it over

    Reply

  3. SONY YOU’LL PROBABLY ALLOW SWEARING ON IT, AND IF THAT HAPPENS THE 10 AND UNDER KIDS’ PARENTS WON’T LET THEM PLAY ANYMORE, SO YOU WILL LOSE A LOT OF PEOPLE. ALSO YOU ARE SO GREEDY BECAUSE YOU DON’T WANT TO DONATE MONEY TO PEOPLE WHO NEED IT, BUT INSTEAD YOU’LL JUST MAKE ANOTHER PIECE OF JUNK SYSTEM THAT WON’T SELL GOOD.

    Reply

  4. If Sony buys it here are some changes I think will happen.

    *We will be allowed to swear as i mentioned in my other comment.
    *puffle round up will be changed so that puffles attack you and you have to defend yourselfs from them as you put them in the cage.
    *The penguins will get energy so we will only be able to play for a limited time a day.

    That is what I think will happen so far.

    Dew170 RPF Seargent (Unrelated)

    Reply

  6. SEE THE WINNERS OF THE ABERCROMBIE AND FITCH PENGUIN MODEL CONTEST AND TO HEAR ALL OF THE SONGS THAT WERE EVER ON CLUB PENGUIN!!!!!!

    ~CHILLY731 🙂

    Reply

  7. How greedy is Sony? they can offer $500 million to buy club penguin, but they won’t donate a small portion to charity! I will cry if cp sells it…. why cp? why????

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