Posted in marketing, online advertising, web business

Microsoft buying aQuantive

Microsoft is paying an eye-popping $66.50 a share, or $6 billion for aQuantive, the 10-year old parent of interactive advertising agency Avenue A | Razorfish. That is 85% above aQuantive’s closing price Thursday, which already was up 45% this year. To put the purchase price in perspective, it’s more than 45 times aQuantive’s cash flow, which totaled $130 million last year, according to Capital IQ. (After taking cash on its books into consideration, aQuantive has no debt.) If Microsoft itself sported the same valuation, it would be valued at $1 trillion.

Deal Journal – WSJ.com : Microsoft’s aQuantive Leap

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Author:

Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

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