Posted in marketing, z personal

Your blog as your brand

I know that one of the slides in this slideshow deals with not recycling news, but I feel like I get a chance to look at a wider variety of blog and sites lately and if someone is reading my blog, maybe they will get a chance to be introduced to someone elses blog. I do try to think of who is reading my blog and not recycle news that is probably on their list of RSS feeds they read already.

Regardless, an old colleague of mine send me a link to this blog today that I had never seen and I enjoyed the message of this presentation as well as many of the posts. I will definitely recycle to clients who want a primer on good blogger culture/etiquette.



Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

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