Anastasia Goodstein covers Generation Y in her blog YPulse. She has worked for Current TV, AOL, and Oxygen TV. She recently published a book that will help you understand the online activities of young people called Totally Wired: What Teens and Tweens Are Really Doing Online.
How to Change the World: Ten (Nine) Questions with Anastasia Goodstein
2 of my fav blogs to read in one. yay!
Any one who knows a parent of a young tween (8-12) should really get Totally Wired for them. Easy read with tons of great tips.
And if you don’t already, check out Anastasia’s youth/teen online culture blog, YPulse, and try to go to the YPulse Mashup in SF this Summer.
technorati tags:tween, marketing, teen, kids, conference
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Joi
I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users.
Strategic Vision & Business Development:
• Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels
• Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process
• Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services.
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• Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets
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• Developed domestic and international audience research programs both on & offline for both parent and children audiences
• Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics.
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• Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia.
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• Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries
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