Posted in marketing, online community

Change.org gets political

Change.org is a site created to mobilize those interested for political action, setting up groups and networks around political figures and even collecting donations for a cause or a politician.

Users can create groups to represent their cause, or find others to join based on tag words that indicate the issues others care about. Once you’ve found a cause, you can join members in their rally to action, participating in discussions and organizing things like a march or lobbying campaigns.

Members can nominate and vote for candidates to support or oppose, and even start a donation for a candidate as well, which will be sent to the candidate along with a letter describing what the donation is for, and where it came from. Users can also start email and calling campaigns by selecting the actual legislative body to target, and writing a letter that can be shared with the community.

Creating more inclusive and effective ways to organize the community around a political cause, garnering support for specific candidates, utilizes social networking in a potentially powerful way. Considering the upcoming presidential campaigns, it’s no surprise that sites like Change.org are sprouting up for raising awareness and playing on the influence of online social networks. Change.org seems to offer a lot of the resources needed to actually make a bit of a difference.

Others in this space include Knover and Open Congress.

Change.org to Launch Internet Grass Roots Site

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

One thought on “Change.org gets political

  1. By “garnering support for specific candidates,” you mean, “garnering support for. Democratic / liberal candidates.” Change.org attacks Republican candidates; it doesn’t support them.

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