Posted in marketing, mobile, online advertising

More estimates on mobile ad rev in the future

Online ads created the dotcom bubble and bust in the late-nineties, and much later started to match those original revenue predictions. Will mobile ads follow the same path? Companies that dominate the ad, media and Internet worlds are placing their chips like Microsoft’s acquisition of ScreenTonic and AOL’s purchase of Third Screen Media. But how big will this market be – it depends on who you listen to.Here, take a look:

* AOL’s CEO recently made headlines for saying the market for mobile ads will grow to $5 billion over the next 5 years, so by 2012, from $500 million to $900 million currently. He said those are market figures. (It is still not clear if that data is just for the U.S. market or global market.)

* eMarketer agrees and says that brands spent $421 million on mobile advertising in 2006 in the U.S. and will be spending nearly $5 billion on mobile advertising by 2011 in the U.S.

* ABI says that global mobile marketing and advertising is estimated to reach $3 billion by the end of 2007, and will increase sixfold to $19 billion by 2011.

* Informa Telecoms & Media predicts worldwide mobile advertising spending was $871 million in 2006 and will be $11.35 billion by 2010.

GigaOM » How big will be the mobile ad biz? Depends on who you ask

technorati tags:, ,

Blogged with Flock


I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s