Posted in kids, marketing, online advertising, online community

Mesh Conference in Toronto: Day 1 Notes


Mike Arrington – TechCrunch

next wave is virtual reality
people are going to be spending more time in these worlds
second life is getting bigger and better
myspace is prolly here to stay – but doing everything wrong
facebook here to stay and get the medium more

pay per post – potentially non-disclosed positive pr in blogs

startups/entrepreneurs –
low risk – pirates of the new day

passion being the most important key to success in blogging


In between sessions… i found out about

kinsa – canadian

kids internet safety alliance

sounds like a COPPA in canada

they had a successful marketign campaign lately – rubber rings
getting more involved in marketing their message lately – more billboards

Web and Philanthropy

Tom Williams – CEO of, an online community for people who want to change the world.

Austin Hill – founder of Zero- Knowledge Systems

changing the way privacy works
TED – change makers conference

Stages of Interacton online:
Access > Security > Engage > Identity

– Have a huge number of people who have satisfied the first 2 – moving to the final 2 stages

how do you mobilize the web to make communtiy and make something happen
– ecommerce/philanthropy still in an intro phase
– beginning to see people change/blend diff technologies

question asked about kids and bullying and how it works out
– talk of transperancy and ethics of kids habits online (perm record)
– incredible good ne for giving them the tools to make a difference in their world
– let them make the mistakes and and interact ratehr than being passive – they will learn about being a memeber of society

give meaning gives all of their money to cause
– supported by ad revenue

******talk to them about their ad server*******

CommunityLending – soon to be launch community lending platform

best practice is to change form company to audienc eand make audience to audience

zerofootprint – reducing our footprint
darkgreenpc – shared computer resources
– broadcasting the amount your are saving form powering down your pc

dealing with credinibility and how to establish


Using Web for Good Panel

Zero Footstep – Donna Kaplan

Allow you to see you carbon footstep
How your changes impact in a larger sense
How your changes and others impact the world in aggregate


uses default values

see your and compare to:
– other users
– average in other countries
– use and footprint in regards to different resources (water, tress, etc)

Can set goals, brag, link up with other users

Built in Ruby

Been around for 2 years as a company
– NFP works to try to affect the actual change
– create frameworks through which you can change your impact

– charge a hosting fee (1 cent a user)
– funding/donation
– have Zero Footstep Energy

Children’s version
– Working with WGBH in boston – made character/mascots

Air Canada promotion

Canada Helps – Owen
– gone
– non-profit org to help facilitate online giving
– someone working on a civic footprint tool

The Always on Generation – What are young people doing on the web PANEL

– old ocm for takingitglobal
– millenium act
– privacy issues

– usability issues

– tellus – corporate philosphy on philanthropy and youth
– human kinetics – how tech has influenced health

– youth engagement coordinator
– engaging local island youth to get involved

my possible questions
– what tools do you use to “do good” are they online? if one doesn’t exist, what should it have? or do you just make one yourself?
– what do you think of the criticisms that many have toward youth and their meda consumption – multi-tasking, but not able to critically analyze
– do any of you use twitter

erica asked who knew:
what furries were (not many hands were raised – hehe)

very self referencial
ideologcally evasive
different than the 90’s – not culture jamming

what ways do they influence
– ability to connect
– skype as method of communicating
purchasing power
– question from audience – are youth actually buying online or are they thinking about their purchases and just consuming
    – not alot of purchasing going on online – but they don’t feel guilty

they consider 150k alot of users (16k canadians)

tech in the classroom
– interact with us, don’t just talk at us
– we need things in real time
– need constant access
– ask a librarian online/IM
– need simplicity

advertising online – how you interact with it, what works and what doesn’t?
– no pop ups –
– dove was effective – all online – viral and WOM
– do your due diligence on terminology – “i’d hit it” mcd’s
– flashy ads
– creative/video
– most annoying works
– just absorb it without thinking
– appeal to emotionss and make them think

Is the web fostering global action
– there is a need to be more creative about acting locally
– huge response from US on takingitglobal

are there unfounded concerns that adults have
– get your first life straight before you worry about your second life
– if you have a good kid, you dont have to worry so much

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Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

2 thoughts on “Mesh Conference in Toronto: Day 1 Notes

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