Posted in gaming, kids, marketing, web business

Non-programmers Program

Google just released a web-based mashup creator and hosting environment. The editor accepts HTML, CSS, and Google-specific XML tags. These tags provide access to google feeds such as the Google Calendar and Base. The example we just saw built in front of us took six lines of code and plotted locations on a map. Pretty impressive. This can be hosted at or you can make a gadget for iGoogle.

It is very similar to Yahoo! Pipes and Popfly in intent, but not in focus or implementation. Of the three web-based mashup creators this one is the least graphical (being almost all text) and is the most developer focused. Google has a history of starting with developers and then making things easier overtime. The most obvious example of this in my mind is the evolution of KML’s relationship with Google Maps. Last year at Where 2.0 it was announced that hosted KML could be display in Google Maps. Very dev friendly, less consumer friendly. This was the predecessor to Mapplets (Radar post), a much more accessible way of loading external data sets onto Google Maps.

O’Reilly Radar > Google Mashup Editor Launches

this is a cool trend.  I got my eye on you, you company’s who are trying to make it easy for the average user to join in the deeper UGC craze.

I CAN”T wait to see how this is picked up on the teen and U13 scene.

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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