Posted in marketing, online community

Online Community Party

1. Your party needs a reason to celebrate.
2. Your party needs good planning.
3. Your party needs a place.
4. Your party needs a host.
5. Your party needs basic rules.
6. Your party needs a bouncer.
7. Your party needs an invitation.
8. Your party needs a few introductions.
9. Your party needs an event.
10. Your party needs a way for the attendees to pitch-in.
11. Your party needs multiple ways to participate.
12. Your party needs variety.

Your Community is a Party Waiting to Happen | Common Craft – Social Design for the Web

Lee’s analogy of an online community to a part y is great.  Go read it.  Then don’t roll your eyes when I use the same analogy in my next discussion about building communities and I use it (with footnote to Lee).

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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