– mid-level employees are the best to get blogging and will usually lead the pack
– not too many CEO’s blog or will blog
– they are too busy, cant grasp transperency, have too many tech hangups
– will often ghost write the blog, only editing at best the content
– Pitney Bowes CEO is going to be blogging soon (whoo hoo! postage news! j/k, i will prolly read it)
– he thinks that every company can employ a social media strategy into their marketing plan, regardless of product or service
– 3 rules
– make stories visual
– don’t be defeated by setback
– go into the grey area
– told funny story about a toronto post of missed conections where a
woman spilled her grandmother(‘s ashes) on a man and was writing to see
if they could have coffee.
– they only charge in a couple markets, not really interested in expanding
– they only have sys admins and developers, no business people or designers
15 minutes of fame
– web based member management system
– online payments, emails, etc
– last june launch
– invite only social network for urban youth interste in street culture (sneakers, graffiti, etc)
– joke about sneaker battles was the catalyst
– launched june/sept
Concept Share – http://conceptshare.com
– ConceptShare allows you to easily share designs inside Workspaces that contain designs related to a certain topic or project.
– VERY COOL! I am recommending immediately
Digital Sharecropping – Are You Taking Advantage of Your Users?.
Mathew Ingram talks with Michael Sikorsky (Cambrian House), Simon Pulsifer (Wikipedia) and Jeff Howe (Wired/Crowdsourcing).
Sharecropping – negatively using user work, benefiting and not sharing
Crowdsourcing – positive
“User” – term from drug culture
cambrian prefers to use the term “members”
If the users don’t want it, it’s not going to happen
false controversey – compared to child slavery
Amazon – micro chucnks of time to transcribe for very little money
but there is enormous potential for taking advantage of people
important that the user gets something out of it – money, reputation, etc
good models for self policing:
slashdot model – layered community management
1 million penguins – collective novel
important to think about where are the lines that you should not cross
– how do kids and teens fit into the idea crowdsourcing and do you
think there should there be special protections or considerations for
sites targeting minors who may not understand the complexities?
talked to jeff foxe re cybercamps, kids and trends, crowdsourcing
Building a Community – How and Why it Matters
Mark Relph (Microsoft) talks with Will Pate (Flock, CommandN), Jordan Banks (Ebay) and Lionel Menchaca (Dell IdeaStorm).
Jordan – “our bosses are the people who use the site”
Will – having something that is awesome is the biggest shortcut to success
What are the elements to make a community:
– evangelist position is a great idea (talk to users all day)
– community success is more defined about how everyone else in the company sees the community (hell yeah it is!!!!)
– passion needs to be at the heart of the community
– do not think of community as a vertical (siloed) function – community had to have a voice at every area of the organiztion
– when they will come – we will build it how they say, not the opposite
Question regarding managing the passion on a community
– it’s ok to apologize to the community – makes you more human as a company
– Jordan sees a future where that is a universal login that tracks rputation
– possibly openid is answer or at least catalyst
Best/Worst impact of community
– Jordan – kitten train via ebay.ca (and they carbon offset the whole thing, j/k)
– Will – Flock cancer story
– Lionel – Ideastorm launched 2/16
How do you illustrate to people in your org the value
– metrics for community – all about engagement, churn statistics, lifetime value of a user
– community ROI “google it” from Will
– like an unproven theory in mathematics, you know it’s there even if it’s not articulated yet
– 12 languages
– internationalization is challenge
– dell – launcing a chinese version and spanish soon
How do you keep them, even when they get mad:
– Jordan – You are either part of the problem, or part of this discussion
– Will – Kill them with kindness, being genuine and transparency
– What do you think about kids in communities? What is the process you
use to think about the younger users you may be attracting? Is it a
good idea to simply try to block them out rather than determine if they
are also part of your current and future audience?
Monetizing the Long Tail – Life Beyond AdSense
Andrew Goodman talks with Nancy Peterson (HomeStars), Mike Masnick, Christine Herron and Ted Murphy (PayPerPost).
No intros and went right into random questions with no apparent path or thesis to the talk
– scarcity of resources
– online the resources are attention, time and reputation
Web 2.0 model – “AJAX, AdSense and Arrogance”
Monetizing your content when ads are not paying anymore
– display ads, adsense
– paying people to review
– could possibly post negative “overwhelming majority choose neutral” possiblilty
– clients were looking for more integrated content
Google is starting pay per action product
HomeStars (like Angie’s list)
– in aggregate, the niche items are the way a company makes money
– how can you make money in those specific niche areas
– give it away and somehow magiclally they will upgrade
– services harder than product/content
– cream puff example
– porn is good example
Who does adsense work for:
– have to have tons of traffic
– indexed for many terms in the search engines
Why is popular and what is the alternative
– it’s easy and an additional stream
– internet made geography irrelavant, but getting back to the local being more important
– it’s a myth that local ever went away
– ad company in canada – syndication of content?
– When and how do you think advertising will become more integrated
into the content of websites and, more specifically, online communities?
technorati tags:mesh07, online-community, wired, crowdsourcing, long-tail, adsense, web2.0, ads, UGC, toronto, canada, craigslist, geosign, freemium, long-tail, homestars, google, advertising, cambrian-house, kids, microfunding, flock, commandn, blogging, roi, ideastorm, dell, microsoft
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4 thoughts on “Mesh Conference 07: Day 2 notes”
I think it was Wild Apricot, not Wild Africa.
Yay! Thanks. That works now.
And the fantastic bright orange pants and briefcase of their evangelist/ceo have taken on new meaning.
Interrinde uus liider Edgar Savisaar-Burešin!Kahju, et eesti rhvaas teil end 19 aastat tagasi lollitada lasi. Nii suurt rahva reeturit pole Eestis pe4rast Vares-Barbaruse enesetappu enam ne4htud. Ja et teil he4bi ka pole raasugi nii silmakirjalikku ja populistlikku poliitikut teha!Aga sellega, et te oma munad fchte korvi muulaste omasse panite, sellega tegite omale poliitilise enesetapu. See on fataalne!Minge parem palun Hundisilmale talupidajaks. Muide poliitikast te lubasite lahkuda juba peale lindiskandaali. Palju Teie lubadused fcldse ve4e4rt on???
This piece was cogent, well-written, and pithy.