Posted in marketing, online advertising, online community, web business

Attack of the Facebook Apps

So Facebook announced they are opening their API to developers 2 weeks ago.  As I watch the Twitter updates from Mashable, every couple hours today the biggies are announcing another Facebook app release.  Digg, Google Reader, Twitter, TripAdvisor and the list grows.  It is fascinating to watch the list grow and grow. 

I read one blogger wondering if this was a good idea.  They talked about how cluttered and horrible the user experience became for users, aesthetically and operationally, when MySpace widgets started exploding last year.  That was about the time I stopped reading Mashable, actually, as all the news they were reporting was on myspace widgets.  Thank goodness they went backto a more comprehensive reporting model.

I hope the facebook peeps will have watched the foibles of myspace over the last year and learned from them.  I think it’s a much better interface and network in general.  The apps are a bit hidden even.  We will see.

I do know that at the Mesh Conference in Toronto last week, many people were talking about Facebook opening their apps. I heard more than one company add that the apps would be on the othe methods of distribution of their product/service/network.

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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