Posted in marketing, online advertising, online community, traveling

Some notes from OCU 2007

I was able to go to the Online Community Unconference in Mountain View this week and what a great day!  Saw so many old colleagues and made tons of great new contacts/friends.

Instead of posting long joi-speak notes from the event, I thought I would actually post a couple posts about the ideas it sparked over the next couple of days.  Plus, there is so much content on the wiki for the conference that I still have to go through.

But there were a couple of sessions that I had pure notes for – the session evangelizing your community and the session on using volunteers in your community.  So I thought I would post those here.


Evangelism of your community

– Paid Ambassadors
– Internal and External promotion
– Need to set ground rules
– Presence at Conferences
– Qumana – nulk posting of posts
– Badges for other sites
– User forum for their ideas
    – make sure you ackowledge their contributions
– Street Teams – online and off
– Cool Psts Feed
– Celebrity Endorsement – for bands contact their manager, not publicist
– give away schwag
– embeddable content
    – widgets
    – feeds
    – games
    – videos
– have humility
– Tagging
    – have to make sure all using the same tag


Managing volunteers in communitites

Certain areas are naturally higher touch and should not be run by volunteers
– U13 kids is a good example

Volunteers have limited access
– no access to user data
– yahoo groups has user database and emails them without them knowing email address

Make sure you have vaguer language with volunteers

Clearly defined project lengths are helpful

Talk of the need to have a more automated way to manage volunteers
– look at flickr – no management
– reputation based system may work
    – how do you ensure quality based reputaion rather than just quantity based
        – i.e. digg, slashdot – easily gamed
        – lithium has a good repuation system built

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

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