Posted in Club Penguin, Disney, kids, marketing, MySpace, Nick, online community, tween, Webkinz

Kids and the Web/Technology – let’s talk about the future

Our current culture is stuck on the underlying fear of the dangers surrounding our kids online.  While there may be dangers, they are greatly outnumbered by the potential wonders and great experiences that are possible now because of the web and technology in general.  To take a knee jerk reaction and prohibit or limit use of the web is not only a pedantic reaction, but potentially a detrimental one for your kid’s development.

The future (and the present) is wired and will continue to be.  Parents need to step up and become educated in the net and what their kids are doing online – both good and bad.  But how?  And by whom?  We can’t rely on them to just do it on their own over night.  Even if they have the desire, they may not have the resources or be too overwhelmed to even know where to begin.

There is a sea change coming soon on how people view the net.  Gen X’rs and beyond have more knowledge and have less fear of the net and will pass this thinking onto their kids (whom they are already having).  In the interim time though, until the change is here, we, as community professionals, have to prepare to help out.

We talked about this one of the sessions at the Online Community Unconference last week (can you tell I liked that visit?  I can’t stop talking about the epiphanies I had there).

It’s great that the big guns in the kids web space (Disney, Nick, Habbo, etc) are doing community and are committed to continuing to do so.  Maybe we can start the movement (yes, I think we can assume it could qualify as a movement) by leveraging the bigger communities who have the trusted brand and wider reach.  What about having PSA’s on their sites about why the Internet isn’t all bad for kids and what parents need to know – both bad AND good.  Maybe pre-roll the same PSA’s in movie theatres before family-centric movies.

Another smaller, but equally important tactic could be to make sure your OCM’s and other staff members who are on the front lines are aware, ready and watching for the signs of change in their communities.

I know I am going to continue blogging and talking about the issue wherever I can.  Like I said last week, I don’t need to be the talking head on this subject, but I definitely want to help write the script.

I was just talking to Bill Johnston over at Forum One about some of these bigger topics in the Online Community world and he mentioned that it would be cool to round table or podcast about some of these more nebulous topics.  I think that’s a great idea.  There are enough of us who have been in the online community space for long enough to move to the next step and start thinking about the future of our industry. 

Let me know if you want in on these sorts of conversations too and I will be sure to bring you into them.  It may sound cheesy – but the future starts now, let’s start working on it.

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

6 thoughts on “Kids and the Web/Technology – let’s talk about the future

  1. I think you can use the smaller sites as well to get the message out. I know the guys at yomod.com are dedicated to being progressive in this area.

    1. Our kids are good little heriks. We’re blessed to have a ranch on the edge of and in Palo Duro Canyon. My mom and I take turns carrying little ones (I’ve never been talented enough for baby wearing, but just ordered an ergo baby carrier at your suggestion) and by age 3 they are usually pretty independent. We don’t think anything of it, but sometimes when we have guests with us we realize that our kids hike over pretty rough terrain for their young ages. I guess it’s all what you’re used to. We don’t take much with us, just water- we usually eat back at the house. My mom is great about telling the kids about all the flora we encounter and we look up any unknown tracks or scat when we get back to the house. Good family fun![]

  2. Hi Joi,
    I just found your blog, and I am looking forward to looking at it more deeply. From my perspective, our kids (I have 3) are going to have a completely interdependent relationship with the web as they grow up, and it is absolutely up to us to help shape that new world. Webkinz is the entryway for many children into the social networking phenom, and so I feel I have to understand what it is about. So far, I feel they are handling things pretty responsibly.

    I will be looking forward to your posts!

  3. Ooh good post. Let’s talk about this stuff. 1. My son is 10, when he’s online he’s in a room with me. He uses a lpaotp and that keeps it easy.2. My daughter is almost 13 she does not use her real name on line, almost none of her friends do.3. There are girls in middle school taking pictures of themselves in bikinis. Although it’s sad, no one is surprised by their actions. I’m pretty sure the moms reading your blog have walked through this stuff with their kids.4. Every computer has parental controls, use them.

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