Posted in kids, marketing, mobile, MySpace, online community, trends, tween

Bebo is sneaking up…

I called it at least 6 months ago, possibly a year ago. But I will put it here in writing for proof: Bebo is the “next big social network”. That’s right. I said it. Hopefully I am not wrong, as I hate being wrong. But I think I am right here. And Molly Wood from CNET’s Buzz Out Loud apparently said the same thing as well.

You want proof of my prophecy? Well, the tea leaves show:

  • Nice user interface that feels like a mashup of Facebook and Myspace.
    • although is much nicer in this space, they don’t have the critical mass in users yet.
  • Community voice that is a little snarky, but not to an annoying degree.
  • Rates of growth that are equal to or greater than Facebook
  • Itunes integration coming soon
  • Proof of concept is strong in Ireland and England where market penetration is rather high in the teen/early-twenties demo.

So, if I am wrong, it won’t be the first time. But signs are pointing toward it.

I’m on there at

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

4 thoughts on “Bebo is sneaking up…

  1. Interesting blog 🙂

    I’d just offer one view from over here in the UK. Over here Bebo is seen as the realm of the younger kids and by younger I mean kids generally pre teen or younger teenagers. Then kids seem to move to Myspace until they get to Uni (or stay emo..) and move onto Facebook. So at least in this country Bebo struggles to get credability from the older audience in the same way that facebook isn’t grabbing the younger crowd.

    It’ll be interesting to see how it does stateside 🙂

  2. I find this idea of The Children’s Fire very moving and heanrig Mac talk when he came to Plawhatch Farm in Sussex was inspiring. I’d really love to hear people’s thoughts on how to rekindle the Children’s Fire:

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