Posted in marketing, online community

Mass adoption of social bookmarking

So I put a comment on Lee and Sachi LeFever’s Common Craft Facebook group today about making one of his simple-speak tech videos on social bookmarking.  I started thinking about how many people (even early adopters) for whom social bookmarking has not worked on all of their attempts.

I love it, personally.  I became addicted to del.icio.us a couple years ago and migrated all my bookmarks to ma.gnolia recently.  Ma.gnolia’s interface is not as nice and streamlined as del.icio.us’s, but it’s community features are nice, it’s bookmarking tool is better (imho) and, frankly, it’s prettier (I hate that that is a factor, but I am on my computer so much, it may as well be pretty).

I love the tagging and the ease of recalling the various sites I have researched.  I love that I can click the bookmark tool and it can show me that, yes, I HAVE seen this site before and I tagged it.  I love that others could (if they used it) not have to recreate the wheel when researching the same topics I am, especially if we build in a taxonomy for tags on specific projects.

So why is it SO hard for everyone to use it?  I understand difficulty adopting things.  It took me 3.5 months to finally adopt twitter.  But twitter is so non-useful (sorry, it is for the most part, still like it alot, but let’s be honest).  Social bookmarking is handy personally and for others. 

Alas, I may never know…

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I am a data & results driven Digital Media Influencer with over 15 years of experience in engagement, family marketing, scaling infrastructure and audience culture across a product’s lifetime from pre-launch to millions of users. Strategic Vision & Business Development: • Articulated corporate integrated digital marketing strategies for 10 children’s entertainment properties across multiple digital channels • Authored a comprehensive business plan for scalable online community infrastructure for internal and external partners and successfully participated in a thorough VC due diligence process • Increased sales revenue by 20% while managing 6 million dollars of annual revenue in existing business services. Production & Project Management: • Developed multiple 2D & 3D multi-player virtual worlds, online games & apps based on repurposed/original assets • Produced 12 animated 2-minute shorts for broadcast on television & developed animation production department workflows • Launched multiple major website redesigns to include more fan interaction • Led workflow & process optimization teams to improve operational effectiveness/productivity. Audience Engagement & Research: • Developed domestic and international audience research programs both on & offline for both parent and children audiences • Grew multiple audiences from pre-launch to tens of millions by using organic, as well as established marketing tactics. Team Management & Relationship Building: • Designed team management & organizational structures for multiple Web Content and Web Marketing departments including international remote teams of staff in North & South America, Europe and Asia. • Managed teams in multiple disciplines, including customer service, social media engagement, production, moderation, marketing, design, tech and content development. • Extensive client, vendor and partner management experience in television, licensing, digital, e-commerce & customer service industries

3 thoughts on “Mass adoption of social bookmarking

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