Posted in marketing, online community

Mass adoption of social bookmarking

So I put a comment on Lee and Sachi LeFever’s Common Craft Facebook group today about making one of his simple-speak tech videos on social bookmarking.  I started thinking about how many people (even early adopters) for whom social bookmarking has not worked on all of their attempts.

I love it, personally.  I became addicted to del.icio.us a couple years ago and migrated all my bookmarks to ma.gnolia recently.  Ma.gnolia’s interface is not as nice and streamlined as del.icio.us’s, but it’s community features are nice, it’s bookmarking tool is better (imho) and, frankly, it’s prettier (I hate that that is a factor, but I am on my computer so much, it may as well be pretty).

I love the tagging and the ease of recalling the various sites I have researched.  I love that I can click the bookmark tool and it can show me that, yes, I HAVE seen this site before and I tagged it.  I love that others could (if they used it) not have to recreate the wheel when researching the same topics I am, especially if we build in a taxonomy for tags on specific projects.

So why is it SO hard for everyone to use it?  I understand difficulty adopting things.  It took me 3.5 months to finally adopt twitter.  But twitter is so non-useful (sorry, it is for the most part, still like it alot, but let’s be honest).  Social bookmarking is handy personally and for others. 

Alas, I may never know…

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Author:

Joi Podgorny has spent the better part of the past 2 decades working on the bleeding edge of the technology and entertainment industries, from content/brand development and production to leading international support, moderation, community and social teams. Most recently, Joi founded Good People Collective, a consulting agency focused on helping companies and organizations establish, assess and pivot their internal and external cultures to help maximize their potential. She and her team are currently working on an exciting new software project, combining corporate training and virtual reality.

3 thoughts on “Mass adoption of social bookmarking

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